Clairity Click-it: Harvest of Nonprofit Links + Free Resources
No one cares. That happens rarely.
Someone cares. That happens all the time, and it’s at the heart of our work.
Everyone cares. Almost never.
Someone is enough. In fact, someone is the entire point
— Seth Godin
As we enter into prime fundraising season, it’s important to ask the question: Who cares? These folks are the “someones” you should be targeting with your marketing communications and fundraising messaging. Are you, perhaps, trying to reach the amorphous “everyone?”
Think about it. In fact, take some time every week to think carefully about what you’re about to do that week. Does it make sense? Will it positively impact your bottom line? Will it grow a solid base of support among people who care?
Here are some free resources, curated from across the web. Click on those that speak to you. Some offer practical tips; others important food for thought. See if there’s a webinar you want to attend.
As always, a big thank you to my Clairity Click-it sponsor, Bloomerang, for making it possible for me to spend the time hunting and gathering.
It is my sincere pleasure and honor to help you find the ideas, strategies, templates and tools you need to make our world a better place.
Thank you for doing your vital work, and helping make our world a better place,
Claire
P.S. Your support via enrollment in ‘Clairification School’ means a lot, and I am deeply appreciative. It is my honor to deliver original articles direct to your in-box every week, give you access to all my webinars, and offer up exclusive monthly tips, bonuses and more!