What makes us think a perfect stranger, who’s never given to our organization before, will choose to do so? It’s highly counter intuitive. People are likely to continue doing what they’ve done before. We talk a lot in fundraising professional circles about the folly of concentrating too many resources on donor acquisition and too…
DetailsWhen is the last time you asked someone who didn’t know your organization to go to your website and try to make a donation? Do it! Why? Because your donate button shouldn’t be as hard to find as the button in the traditional children’s game. It should be easy to spot, on just about every…
DetailsMy last post was about the importance of making a good first impression with potential donors. If you want to keep these folks, it’s equally important to make a good second impression. Sadly, someone who should know better recently blew it with me. And I hesitate to call them out, because as a nonprofit professional…
DetailsA recent Forbes article described ‘5 Ways to Make a Killer First Impression ’ It’s not only prospective employers or on matches who form an instant opinion of you. It’s also true for prospective supporters. We should be dating our donors! Here are the suggested 5 ways to make a positive first impression, with implications…
DetailsWhen you see an “occupied” sign on a restroom these days, do you think of it differently? Personally, I picture folks camped inside with tents and generators and coing pots and placards. Whatever else the Occupy movement has accomplished, they’ve certainly changed the meaning of the word for all of us. It will never be…
DetailsAre you writing your own fundraising letters? Worse still, is your Executive Director writing them? According to Jeff Bros “insiders” like you and your key staff are simply too close to the organization to write effective, persuasive copy. Why? Because over time you/they have developed a certain way of thinking, and a certain proprietary knowledge,…
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