Clairity Click-it: Harvest of Nonprofit Links + Free Resources
Borrow from the best. Always.
I happen to think Hugh MacLeod of The Gapingvoid Culture Design Group is a genius. So, I often borrow from him and lean into his inspiration. This week’s post, Script or Sprezzatura?, uses Starbucks as an example to teach us something about how internal culture spills outwards.
In a nutshell, rather than focusing so much on your scripted message, focus instead on your “why.” What makes you uniquely appealing and irresistible? What is the most human, and humane, of all your qualities? Why is this so critical? As MacLeod writes:
Instead of telling baristas what to say, give them something worth believing:
Every interaction with a customer is a chance to turn someone’s day around.
Genuine kindness costs nothing and changes everything.
The world is starving for unhurried human moments.
How will you nurture people moving forward?
This issue of the Clairity Click-it is filled with a mix of topics to help you enroll and engage more people. To accompany more supporters on philanthropic journeys. To inspire others to enact their values. To lead. To amplify. To create abundance. It’s arranged by category, to help you locate the pieces of curated content that most intrigue you and/or meet your needs of the moment.
Approach this with a learning mindset, vowing to find at least one thing you’ll do a bit differently (if not today, then tomorrow; save the idea and put it on your calendar so you’re sure to revisit it at the appropriate time).
As always, a big thank you to my sponsor, Bloomerang, for making it possible for me to spend the hours of time hunting, gathering and choosing the eclectic resources I believe will best meet the needs of the diverse range of folks who comprise our critically important social benefit sector.
You’ve got this!
Thank you for doing your vital work, with gratitude,
Claire
P.S. If you’re an enrolled Clairification School student, your OCTOBER TIPS are live. If you’re not yet enrolled, what are you waiting for? [The enrollment fee just covers my costs, but if it is a hardship, please email me and we’ll work it out. My motto: “If I know it I want you to know it!”]