Wherever you are, here’s hoping you’re managing to keep cool!
And I don’t mean just physically. As we begin to ramp up for the busiest part of the fundraising year — during a time of unprecedented upheaval — try to let cooler heads prevail. Hopefully, some of the wisdom you find in this newsletter will help you with great ideas to lessen your stress.
This week I’m thinking about how we approach our work. Do we attack with gusto and joy, or sit back with placidity and ennui. Either can seem reasonable or unreasonable, depending how we frame what we’re doing. As Hugh MacLeod writes in the Gaping Void: “The human experience is a binary: We’re either striving for something (a form of de Staël’s “suffering”), or we’re bored. Humans hate being bored.” Striving, or boredom, is your call.
After reading the above, I came upon this complimentary thought from Seth Godin:
Mostly unreasonable
“It’s tempting to go to an extreme. Unreasonable design standards, quality or hospitality are an effective way to gain share, delight customers and spread the word. To be unreasonable in service of your customers is a practice and a commitment.
Along the way, though, reality sets in. The boss has multiple priorities. The uncompromising edges of unreasonable are truly expensive. They take time and effort and money… and they’re unreasonable.
And so, we pull back a bit. We go much of the way, but not quite to ridiculous.
The thing is, rational, compromised unreason has a name: it’s called normal.
If you want the benefits that come from being unreasonable on behalf of your customers, you’re going to have to pay the price as well.
Unreasonable works precisely because most people aren’t driven to go all the way there.”
Sometimes going the extra mile seems unreasonable. Because you’re under-resourced, under-rewarded, and just plain cranky. It seems easier to stick with what’s easy and less trouble. But, in the end, does that really bring ease? Peace of mind? Not if you’re not moving the needle and making progress toward your vision.
I’d love to have you thinking about giving people more than they expect. Especially your donors. It’s long been my philosophy for successful fundraising. If you want gifts, you must give them. Which is why I’ve collected a bunch of little gifts for you that will, hopefully, jumpstart your creativity! Need new ideas? Skills? Perspectives? They’re all here. Check them out! You’re guaranteed to find something that will shift your thinking.
As always, a big thank you to my sponsor, Bloomerang, for making it possible for me to spend the hours of time hunting, gathering and choosing the eclectic resources I believe will best meet the needs of the diverse range of folks who comprise our critically important social benefit sector.
You’ve got this!
Thank you for doing your vital work, with gratitude,
Claire
claire@clairification.com
P.S. If you’re an enrolled Clairification School student, your AUGUST TIPS are live. If you’re not yet enrolled, there’s no better time.