This is your 4th of July Clairity Click-it (Independence Day for all my U.S.-based friends) – an array of hand picked articles to help you set off some fireworks for your organization and your donors. Seriously… are you putting on a captivating show for folks, or does your marketing send folks off to slumber land? Here are some tips to help you wake folks up.
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This is my first post-broken arm Clairity Click-it – especially hand picked (and I mean that quite literally!) for you. I’m still in a sling for at least four more weeks; maybe more. I leave you to enjoy the fruits of my perusing and one-armed pecking.
The Future of Nonprofit Marketing
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This is a special social media edition of the Clairity Click-it, since so many folks tell me they’re not doing as effective a job as they wish they were. Help is at hand! Take a look at these practical, and sometimes thought provoking, tips from some of my favorite nonprofit and for profit marketing gurus.
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An eclectic mix this week – mostly designed to make you think. We don’t take enough time to think about what we’re doing and why we’re doing it, do we? In the end, thinking saves us a lot of time, preventing us from doing the wrong things (even if we do them the right way). So… gives yourself some thought space.
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A ed bag of great links from around the web. I leave them to you to enjoy! Fundraising is Fun Click-it: Why Fundraising is Fun. This opinion piece by Arthur C. Bros in the New York Times echoes something I’ve taught for years. Fundraising is a way you facilitate philanthropy. It’s a way you help…
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This week is all about building relationships using online media – with tips from some of my favorite nonprofit and for profit fundraising, marketing and social media gurus.
With donor retention rates hovering around 30 – 40% — yes, that means you’re LOSING 7 out of 10 new donors and 6 out of 10 repeat donors – it’s more important than ever to use every tool at your disposal to truly engage with your constituents. The majority of them are online, either a lot or a little. So read these articles and put your best foot forward!
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Here are some gems – practical to thought proving — from some of my favorite nonprofit fundraising and marketing gurus. I leave them to you to enjoy! Marketing Click-it: Are You Making These 3 Mistakes in Your Marketing? Are you trying to build your e list or supporter base? Betsy Baker suggests three…
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Yes, it turned to spring at 12:57 p.m. early this morning. It’s a good time to do a little spring cleaning. Clear out the mistakes and the old stuff that’s no longer working for you. Keep the basics. Freshen up with some new stuff, or just tweak things a little. This week’s links for nonprofit fundraisers and marketers includes some of all of this. Happy spring!
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I this week’s links because they’re both thought-proving and actionable. Pick one that speaks to you, and consider doing something different. Heck, the only way we grow is through experimenting. Take chances! Make mistakes! Mobile Click-it: Mobile for Good: A How-To Fundraising Guide for Nonprofits by Heather Mansfield at Nonprofit Tech for Good is…
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I love this week’s links because they’re both thought-provoking and actionable. Pick one that speaks to you, and consider doing something different. Heck, the only way we grow is through experimenting. Take chances! Make mistakes!
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