“For Them” Clairity Click-it: Nonprofit Links + Free Resources
This week’s borrowed wisdom:
It’s interesting to realize that mirrors weren’t perfected until a few hundred years ago. Human beings spend a lot of time considering our own appearance and our own feelings and most of all, our own needs.
The market produces a shift. When it’s a fair and open exchange, the customer gains in power. As a result, the selfish merchant or producer loses market share until they figure out how to build empathy into their work.
It’s not for you, it’s for them.
And if you do a good job of making it for them, then you get your needs taken care of.
Big companies and monopolies and other institutions seek lock-in so they can go back to looking in the mirror instead of paying attention to what their customers and prospects need and want.
— Seth Godin
What a great philosophy to apply to nonprofit fundraising: Look out the window, not in the mirror. Lead from empathy, love and gratitude. The work you do isn’t for you, it’s for them – the clients, volunteers, donors and community who rely on you to help them make positive change happen.
My wish is this issue of the Clairity Click-it helps you find one or more resources to help you look out the window to create a better world. Set aside a little time to explore, and see what you find. I’ve sorted everything by category, and included a range of materials for a range of adult learning styles.
As always, a big thank you to my sponsor, Bloomerang, for making it possible for me to spend the hours of time hunting, gathering and choosing the resources I believe will be most useful to you. I’ve got a lot of great stuff for you this week, so let’s get right to it!
Thank you for doing your vital work, and making our world a better place,
Claire
P.S. Please consider getting access to all my blog articles, monthly tips, webinars, podcasts, bonuses and other content via enrollment in ‘Clairification School.’ I am deeply appreciative for your support!