To survive and thrive in the current zeitgeist, all nonprofits must master at least five skills, of which one is online social fundraising. There are numerous reasons why this is so; today I want to focus on using social media strategies to build dynamic donor relationships.
The chief reason this is so critical is that nonprofits are hemorrhaging –losing, on average, over half of their donors every year.
Whatever nonprofits are doing currently, it’s not working especially well. So adding an additional relatively inexpensive donor retention strategy into your existing donor development plan makes sense. I encourage you to read my complete in-depth article on the subject on the Maximize Social Business blog. But if you’re pressed for time, here are some quick highlights.