Philanthropy should not just be about big checks.
Last week I shared some reasons not to eschew small gift fundraising. Today I’m following up with some tips for building and mobilizing your community to find, sustain and grow these gifts.
This is important, because a donor’s first gift is seldom their largest. It’s a starting point.
The majority of your gifts will be small, but the majority of your income will come from a small group of major donors.
You have to grow this cadre of loyal, passionate philanthropists by building relationships with supporters over time.
The lion’s share of major gifts come from previously small gift donors.
A client I’m working with told me 50% of their major donors began with very small gifts. How about tracking this for your organization? Sure, some major donors come in at the top. But I’ll bet you a majority start by dipping their toe in the water. How can you get folks more fully immersed?