Storytelling today is ‘hot.’
And why not? It’s the fundamental human activity – we even talk to ourselves!
We tell ourselves stories all the time to inspire, goad, cheerlead and persuade.
“I’ve been knocked down, but I’ll pick myself up.”
“This cake will be even better than my mother-in-law’s.”
“The deck seems stacked against me, but I’m going to fight; I’m going to win.”
“Tomorrow will be a better day.”
Storytelling is something people naturally gravitate to. We’re wired that way.
Stories connect the dots.
They are the connective tissue that turns otherwise random acts into important sequences. Stories invite us in. When we add our own imagination, stories begin to acquire personal relevance.
Does this sound like something that might be useful for your content marketing strategy?