Nonprofit Social Media in Time of Coronavirus – and Any Other Time
This is one place you don’t have to social distance.
In fact, this is perhaps the most opportune time ever to do exactly the opposite.
But, not to worry.
Getting up close and personal… getting connected to your supporters and potential supporters in an authentic way… this is among the safest things you can do to give people warm, virtual hugs. At a time when folks are missing human contact the most.
And guess what?
It will make people feel good!
And when you make people feel good, they’ll associate that good feeling with you.
This sets the stage for them to be receptive to your call to action when you’re ready to make it.
Social Media is Not a Stand-Alone Strategy.
Yet it can significantly increase the depth and breadth of your marketing reach.
You might think of social media as the new nonprofit advertising.
Per fundraising expert Tina Cincotti, donors are more likely to give, and stick with you, if you connect to them through multiple points of contact. In fact, they give at least 20% more than those connected through only one channel.
You don’t have to be everywhere, do everything, all the time.
When you think this way, you’ll never start.
Begin at the beginning.
