Yesterday I had the opportunity to present a webinar about nonprofit blogging. It was a privilege to connect with 163 registrants on, and to take some time as a community to explore why nonprofits should blog, how we can (1) get started; (2) keep it up, and (3) use our blogs as a hub for…
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The audience will not tune in to watch information. You wouldn’t, I wouldn’t. No one would or will. The audience will only tune in and stay tuned in to watch drama. ~ David Mamet It’s the drama stupid. Mamet has won a Pulitzer and been nominated for an Oscar and a Tony, so he should…
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The #1 reason people don’t give is because they aren’t asked. The #1 reason people aren’t ready to be asked is because they don’t know enough about you, aren’t engaged enough with you, and just don’t keep you top of mind. A blog can help you change all that. Learn why yesterday’s website is today’s…
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Make your blog blossom Blogging. This month I’ve talked a lot about it. So, before April showers turn into May flowers, let’s discuss once how we can water our own blogs – either as individuals or businesses – so that they blossom and grow. They’re a great tool, but only if used effectively. Don’t…
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Oh, no… don’t get lost! Before we hit “publish” – whether it be a blog post, e-newsletter, on appeal or even a tweet or post – we should have made a list and checked it twice. In other words, we want to make sure we’ve included everything we intended to include. And we want…
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Of all the killer social media engagement tools out there, none beats the blog. As the song from Disney’s Cinderella claims, it’s “the thingmabob that does the job.” If you’re at all in doubt, check your dubiousness at the door. Businesses that write on their blog regularly receive 55% website visitors and have 437% …
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Those of you who know me know I adore color. I’m definitely not someone who wears only black! I thought it would be interesting to think about how we use color in our donor communications, and happened on this great infographic showing The Psychology of Color in Design. Or take a lo at Color Psychology…
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We must begin to think of our brand as a platform from which all dialogue ensues. It is in this context that content creation and content marketing strategy becomes important. That is, unless you’re Seinfeld, and you think you can succeed in engaging your constituents in a conversation about nothing. It worked brilliantly for him;…
DetailsContent curation is one of the new buzz worthy terms you’re hearing a lot about these days. And it’s for good reason. With so much information at the buffet , we need some help figuring out what to select. To pick an ‘object’ and add ‘beauty’ and meaning to it, we need curation from sources…
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Is your content pushing up daisies? It should be. That’s the way to grow and blossom. I call it the R.I.P. Content Marketing Strategy: (1) Relevance; (2) Ideas; (3) Plan. [Coincidentally, adhering to these principles should bring peace of mind so that you can rest easy in the knowledge you’re doing the right things (relevance; ideas) in the right ways (plan).] So, to mimic Do,Re,Mi from the Sound of Music:
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