Video marketing is taking over the world, and for good reason. Compelling videos are the best way to connect with your audience no matter where they are or what device they’re on.
For nonprofit organizations, video provides the opportunity to strengthen donor engagement and outreach across channels, especially through social networks where the medium continues to grow in popularity.
So how does video relate to peer-to-peer fundraising?
It’s all about getting people involved!
In order to get people passionate about raising money from their personal networks on behalf of your cause you have to show them why they should care.
Video is the perfect platform to help you do just that—in fact, 60% of people prefer watching a video to reading text. And it doesn’t have to be complicated.
Here are 5 simple video ideas your organization can use to encourage more participation and donations for your next peer-to-peer fundraising campaign.