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The Keys to Nonprofit Blogging that Drives Engagement

How's My BLogging? bumper stickerI’m a huge blog booster for nonprofits.  So much so that tomorrow I’m offering a free webinar on the topic with the folks at Good Done Great.  I’ll also be posting a series of articles on this topic in the coming week.  If you don’t have a blog yet, you should get one. Pronto! Yup, I think they’re that important.

Here is an overview of what I’ll be covering in tomorrow’s webinar, plus I’ll have a special bonus offer for webinar participants. If you can’t make it, you’ll find a few actionable tips in this article. Plus you’ll find more actionable tips all week.  I truly want you to do this, and I don’t want it to kill you. So I’m going to give you some easy steps you can take to make your blog (1) doable, and (2) a super investment of your time and resources. I’m betting that pretty soon you’ll wonder what you ever did without it!

Fundraising Writer Alert: 6 Things Modern Jargon Is and Why You Must Avoid Them

Jargon is the opposite of constituent-centered writing.             You must avoid it because it’s not constituent-centered.             I could stop here, but I won’t.  Because most of us use jargon all the time without being aware we’re doing so.  Why?  Because we only know that it’s ‘bad’ and to be avoided.  Yet how can one…

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5 Reasons Why Nonprofit Marketing Must Change from Inside/Out to Outside/In

For years nonprofits have worked from the “inside out” in terms of prioritizing constituencies to target. It was accepted wisdom that effective fundraising was an “inside out” proposition and that we should work our networks beginning with those with the greatest reasons to give (e.g., board members, clients, family and friends). As resources allowed, we’d then…

Don’t Put the Fundraising Cart before the Friendraising Horse:Think Inbound 'Pull' vs. Outbound 'Push'

It can’t all be about ‘push’. We’ve also got to ‘pull.’ Recently I’ve been writing a lot about social media. It’s an important tool for engaging with our supporters.  But let’s not forget that what makes technology sing is not the technology; it’s the people behind the technology.  Successful technology is about bonds, not bells…

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From Customer Engagement to Desire to Investment: Blogs Bond, Now What? Part III

Now what? Blogs – and social media of all stripes – are not the end goal.  They’re a lot of things. Fun… Annoying… Exciting… Time sucking… Sexy… Leveraging… Awareness creating… Teaching… Seducing… and let’s not forget –Bonding!  As discussed in  Part I and Part II , they can create relationships like nobody’s business if we…

R.I.P: Top 3 Things Required for Content to be King + 17 Questions You Should Ask Before Building a Content Marketing Strategy

 

Is your content pushing up daisies?  It should be.  That’s the way to grow and blossom.   I call it  the R.I.P. Content Marketing Strategy:  (1) Relevance; (2) Ideas; (3) Plan. [Coincidentally, adhering to these principles should bring peace of mind so that you can rest easy in the knowledge you’re doing the right things (relevance; ideas) in the right ways (plan).]  So, to mimic Do,Re,Mi from the Sound of Music:

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R.I.P: Top 3 Things Required for Content to be King – And 17 Questions We Should Ask Before Embarking on a Content Marketing Strategy

Is your content pushing up daisies?  It should be.  That’s the way to grow and blossom.   I call it  the R.I.P. Content Marketing Strategy:  (1) Relevance; (2) Ideas; (3) Plan. [Coincidentally, adhering to these principles should bring peace of mind so that you can rest easy in the knowledge you’re doing the right things (relevance;…

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The Winter of our DisCONTENT: Why, even with a content plan, marketing feels so cold to much of our audience

We’re leaving too much of our audience cold, despite the fact that we now have content plans. Brian Solis of the Altimeter Group  bloggedon a new report released by his colleague, Rebecca Lieb, “Content: The New Marketing Equation Why Organizations Must Rebalance.” A principle take-away is that, while we’ve been conscious about creating what…