The Clairity Click-it: Your Weekly Potpourri of Nonprofit Management, Marketing, Branding, Social Media and Fundraising

I’m trying something new. I must read over 100 articles every week, and many of them say things with which I agree.  In fact, some say them better than I could have said it (Yup!). So I’m putting together the very best in an easy-to-“click-it” format with links to this week’s best and brightest in fundraising, marketing, social media, leadership, change and all the good stuff. You’ll find it to be an eclectic array, often sourced from more than one discipline, as I believe we can learn a lot from our colleagues in other sectors.

Of course, I can’t help but add in a few comments of my own. I hope you’ll find it useful. Let’s begin:

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5 Ways to Get your Nonprofit Blog Posts Shared on Social Media: S.S.T.S. Series Part II

Shareable text with ocean and cloudsS.S.T.S. Share. Shareable. Talk. Search.  Those are the elements required for promoting your blog.  In Part I we talked about how to create a super sonic transport system to make your blog work for you. We began with how you share.  Now we’re going to talk about how to get other folks to share on your behalf.  You want to make your posts Shareable. This is what gives ‘wings’ to your super-sonic promotion strategy.

Share and share alike. We all know this old adage.  But if you’re given an apple and no knife to cut it into pieces, it’s difficult to share.  Similarly, if you share a blog post but offer no sharing tools, it’s not likely to be shared. People who read your posts have networks.  You want to tap into them!

It’s your job to make it easy for folks to spread the good word.

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Partner to Solve Social Problems; Stop Acting in Silos

Ask someone on the street if there are too many nonprofits addressing the same causes. Most likely, you’ll get a resounding “yes.”

When there’s a crisis, folks are confused as to which relief agency they should give their money. When a friend is diagnosed with cancer, they aren’t sure which organization will make the best use of their donation.

This confusion leads to “drop in the bucket” donations. Folks want to at least doing something, but don’t want to risk throwing their hard-earned money into a black hole.

This behavior stifles the entire nonprofit sector. Folks don’t trust their philanthropy will be effectively stewarded, so don’t give as much as they could. Even worse, folks with track records of investing — philanthropic (aka “social”) entrepreneurs — sit on the sidelines waiting.

Waiting for what?

Waiting for the social benefit sector to do something that, up until now, it has not done well. 

4 Keys to Raise Money in Today’s Social Nonprofit Fundraising Environment

keys 4 Pixabay-791641_640Wondering where fundraising is heading in our highly networked, overly saturated, noisy-as-all-get-out post-digital revolution world?

It’s a bit of a jungle out there, with so much competition for attention — for-profits, other nonprofits, political campaigns, friends, family.

It’s a wonderful time to seize the opportunity to put in place a system that values multiple voices.

Truly, if you’re able to really show people how much you value them, you’re going to rise to the top of the heap.

Of course, sometimes it’s easier said than done.

Today we’ll explore 4 keys to raising money in our socially-revolutionized zeitgeist.

Bad News/Good News:

Clairity Click-it: Culture of Philanthropy; Donor Retention; Online Social Fundraising; Annual Fund; Food for Thought + Free Stuff

My son got married this week-end (!), so I got a bit behind in my every-other-Friday publishing schedule for the “Clairity Click-it.” Please enjoy these links and free resources. I hope you’ll find plenty of food for thought, plus some useful practical tools to help you along your journey towards making the world a kinder, gentler and more loving place.

And here’s to all the June brides and grooms — past, present and future!

Clairity Click-it: Online Social Fundraising; Culture of Philanthropy; Events + Free Stuff

Mixed #nonprofit links and free resourcesHope you enjoy these links, free resources and training opportunities. Again, I’ve organized according to two of the top 5 areas I’m hoping you’re working on improving this year.  This week it’s:

  1. Online Social Fundraising
  2. Culture of Philanthropy

I’ve also got some “food for thought” articles on special events, plus links to free resources and upcoming training opportunities. I hope you find at least one useful nugget!

Clairity Click-it: Culture of Philanthropy; Online Social Fundraising; Food for Thought

Hope you enjoy these links, free resources and training opportunities. Again, I’ve organized according to two of the top 5 areas I’m hoping you’re working on improving this year.  This week it’s:

  1. Online Social Fundraising
  2. Culture of Philanthropy

There are also some “food for thought” articles in other areas, plus links to free resources and upcoming training opportunities. There’s bound to be something here you’ll find useful!

#Clairity-Click it: Donor Retention, Major Gifts, Online Social Fundraising +Training + Free Stuff

Hope you enjoy these links, free resources and training opportunities. Again, I’ve organized according to three of the top 5 areas I’m hoping you’re working on improving this year.  This week it’s

  1. Major Gifts
  2. Donor Retention
  3. Online Social Fundraising

There are also “food for thought” articles in other areas, plus links to free resources and awesome upcoming training opportunities. Use ’em or lose ’em!

Clairity Click-it: Fundraising Wisdom; Retention; Overhead; Time Management; Software; Social Marketing; Major Gifts

Happy New Year!

Here comes the first 2016 “Clairity Click-it” — an eclectic kick-off to the year.

I find so many great resources across the World Wide Web, some from other disciplines, and I want to share those I find most helpful. There’s so much the nonprofit sector should be learning and borrowing from others – we don’t always need to reinvent the wheel!

I’m also trying something new this year – “Dive the Five.”

I’ve selected five major themes to discuss with you this year in depth. Strategies that are so important to your success in 2016 – and beyond – that I want to be certain (1) you’ve got them on your priority list, (2) will begin to dedicate some serious resources towards them, and (3) will practice them regularly, until they become almost second nature.

If you learn to “Dive the Five” you’ll be able to raise money for anyone, any place, any time.

Clairity Click-it: Large Scale Change; Leadership; Year-End; Social Tools; Gratitude; Team Building; Multi-Channel

Clairity Click-it ThanksgivingThis week’s Click-it is an eclectic mix of goodies. Maybe not as good as Thanksgiving turkey, stuffing, sweet potatoes or pumpkin pie, but sometimes your mind and soul need feeding too!

To my friends in the U.S. who celebrate Thanksgiving this week, have a good one filled with many blessings. For those of you scattered elsewhere around the globe, make yourself a nice meal anyway and gather together with people you love. Life’s too short not to.

This poem I wrote several years ago seems particularly appropriate this year, so check out “Attitude of Gratitude” if you’ve a mind to.

And if you can, try to find some time this week to dig into some of these resources.

Now… go make our world a more caring place, and hug yourself some hope!

I am thankful for you,

Claire

Clairity Click-it: Social Content Marketing for Fundraising; Giving Psychology; Donor Metrics; Boards

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What did one mouse say to the other mouse? Click-it!

To all my friends in the U.S., Happy Independence Day and I hope you get to enjoy a long, lovely refreshing week-end. To everyone else, why not pretend it’s a holiday and do something just for you?!. Because it’s summer, I’m giving you a light reading load this week. If you get a chance, let me know if any of these articles resonate with you. Have a good one!

P.S. Registration for the Donor Retention Master Class closes Monday at noon. If you meant to register, now is your last chance (you can read more about it below).

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Partner to Solve Social Problems; Stop Acting in Silos

Ask someone on the street if there are too many nonprofits addressing the same causes. Most likely, you’ll get a resounding “yes.”

When there’s a crisis, folks are confused as to which relief agency they should give their money. When a friend is diagnosed with cancer, they aren’t sure which organization will make the best use of their donation.

This confusion leads to “drop in the bucket” donations. Folks want to at least doing something, but don’t want to risk throwing their hard-earned money into a black hole.

This behavior stifles the entire nonprofit sector. Folks don’t trust their philanthropy will be effectively stewarded, so don’t give as much as they could. Even worse, folks with track records of investing — philanthropic (aka “social”) entrepreneurs — sit on the sidelines waiting. Waiting for the social benefit sector to do something that, up until now, it has not done well. What?

Clairity Click-it Memorial Day Edition: Let’s Get Social

Mouse with computer mousee
Click it!

Since Memorial Day in the U.S. is often a very social holiday (think picnics and barbecues and family get-togethers) I thought I’d offer you a click-it with helpful tips on social media. Heck, love it or hate it, it’s not going away. So we may as well celebrate what it makes possible! I lead off with two of my own posts shared on the Maximize Social Business blog. Then I share other articles —  sometimes practical and sometimes thought provoking — from around the web, all including best practices used by businesses and nonprofits alike. Have a great week-end, social or otherwise, wherever you are; whatever you do.

Clairity Click-it: Mobilegeddon; Social Action; Benchmarks; Major Gifts; Leadership + Learning Opptys

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Click it!

Once again it’s the end of the week. Woo hoo! Time for your weekly serving of interesting links from around the web. This week, they’re mostly nonprofit specific. And they’re useful too! There’s help if you need to get your website mobile ready. Plus social media guidelines to get you a bit more action in return for your labor. Then there’s a great study – with tons of data – so you can benchmark your results against industry averages. And there are tips to help you with major gifts and with staff and organizational leadership. Plus, as always, some great learning opportunities for you (scroll to the bottom).

Weekly Clairity Click-it: Leadership, Staff Retention, Social Business, Funding, Inspiration, Pinterest, Email Welcomes

This week’s Clairity Click-it – your eclectic array of easy to-“click-it” links to posts I’ve found thought provoking. With, of course, a few comments of my own.

Leadership:

Click-it: To Move Ahead You Have to Know What to Leave Behind. I love this article from the Harvard Business Review. It points to the number one reason organizations have difficulty with change: