Clairity Click-it: Thanks(for)giving Nonprofit Links + Free Resources
The simple but difficult marketing flip
From, “Pay attention, I want you to buy what I made.”
to…
“I’ve been paying attention, and I think I can offer you what you want.”
— Seth Godin
I often say “If you want gifts, you must give them.” And what better time to consider what you have to offer as we approach the holiday of thanks(for)giving? The best gifts, of course, are those selected especially with the recipient’s desires in mind. In the philanthropic equation, this means thinking from your donor’s perspective, not your organization’s. Rather than saying “I want you to give to our annual campaign,” what about “I know how much you value justice and equity, and here’s a way you can live that value.”
As the busy calendar year-end fundraising season kicks into full gear, I’ve assembled more resources to help you focus and do your best work. Find a few things that speak to you, and… get clicking! Please give a shout out to my Clairity Click-it sponsor, Bloomerang, without whom I wouldn’t be able to set aside the time to collect all these goodies. I hope you enjoy these resources as much as I enjoy finding them for you.
Thank you for doing the world’s important work.
I am grateful,
Claire
P.S. If you find value in Clairification, your support via enrollment in ‘Clairification School’ is a blessing. You’ll be able to read every single article I’ve ever written, plus you’ll get access to all my webinars, monthly tips, bonuses and more.