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Archive Layout

Oct162012
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The 3 Ways We Go Wrong Asking Nonprofit Boards to Help Raise Funds – Part 1

Last week I tuned in to the Nashville t.v. series premiere.  Almost the first words to come out of someone’s mouth (a dad to his daughter):  “Honey, it’s bad manners to talk about money.”  I recently explored the money taboo as it relates to fundraising. Today’s post digs a bit deeper. Subsequent posts will dig…

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October 16, 20121 CommentBoards & LeadershipBy Claire Axelrad

Occupy Philanthropy: How to Raise Money in 2013

October 15th marks the one-year anniversary of the community based Occupy movement. Since philanthropy is about creating a caring community, I’m taking a quick break from my current series of posts about boards and fundraising to remind us what we need to do to fully occupy philanthropy and connect with our best donor prospects as…

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October 14, 20125 CommentsStrategy & ManagementBy Claire Axelrad
Oct102012
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How to Be a Successful, Fearless Fundraiser in Just 3 Simple Steps

The inimitable Hugh MacLeod shows us the key to success Of all the tips I give board members about how to become successful fundraisers, by far the most important is this: Make your own passionate commitment first.  Making this commitment entails just three simple things.  And I let folks know that these things just happen…

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October 10, 20125 CommentsBoards & LeadershipBy Claire Axelrad
Oct72012
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How to Overcome the Money Taboo and Succeed with Fundraising

Most fear of fundraising boils down to two factors: (1) fear of rejection, and (2) fear of loing stupid due to insufficient knowledge/skills. It turns out these fears are relatively easy to overcome. But it requires some serious reframing. A move away from begging and towards offering a gift of opportunity. The opportunity to feel joy,…

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October 7, 20124 CommentsAnnual GivingBy Claire Axelrad
Oct42012
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How to End Your Board’s Fear of Fundraising Once and For All in 2 Easy Steps

Why are trustees so nervous about fundraising? I’ve found there are two key reasons.  Understand these reasons, and we can put an end to the fears in two easy steps. ONE: Overcome Fear of Rejection.  We think we’re asking for ourselves; begging. We’ve been raised that it’s impolite to talk about money.  Even worse, no…

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October 4, 201215 CommentsBoards & LeadershipBy Claire Axelrad
Oct32012
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The S.F. Giants School of Social Media: 3 Tips to Drive Nonprofit Fan Engagement

This is baseball heaven, Tweet courtesy of @bradmangin Story+Customer Experience+Voice = Community The Giants embraced social media during a time of magic for the team in 2010.  The franchise hadn’t won a World Series in 54 years. Finally, it was all coming together in an exhilarating way.  And social media was there to the…

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October 3, 20122 CommentsSocial EngagementBy Claire Axelrad
Sep272012
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Blog Carnival: How to Build, Maintain and Evaluate a Great Website

Check out this month’s nonprofit blog carnival. It’s all about how to build, maintain and evaluate a great nonprofit website.  There’s a contribution from yours truly , as well as nine other posts to take your website to the next level. It’s still surprising that with all the great marketing advice available to nonprofits today,…

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September 27, 20122 CommentsContent MarketingBy Claire Axelrad

What Fishing Can Teach Us About Fundraising

Maybe this wasn’t a good place for fishing? We spend too much time thinking about the right way to ask people for donations, yet not enough time thinking about who the right people are to ask.  It’s like buying a perfect fishing rod and reel, learning how to cast, and then casting off into empty…

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September 26, 201212 CommentsAnnual GivingBy Claire Axelrad
Sep242012
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WARNING: Jargon Redux. Why Your Writing is Boring

Last week I wrote about the evils of using jargon.  I got lots of responses. It’s clearly hard for people to get outside of their ‘insider’ mindset. When we use words at work daily, they begin to seem normal (even though we may’ve never used those words before).  Before working at a social service agency,…

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September 24, 20122 CommentsAnnual GivingBy Claire Axelrad
Sep202012
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Engagement Comes Before Marriage: How Nonprofits Build Sustained Relationships

It’s a long way from “I like you” to the altar.  Where is the ? Ask yourself if you’re trying too often to rush to the altar without an engagement. If you’re wondering why those folks who… “liked” you on …  gave after being strong-armed by their friends… bought a silent auction item while first-time…

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September 20, 20125 CommentsSocial EngagementBy Claire Axelrad
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Raves for Claire

Claire is a fundraising ninja

Joanne Fritz
Nonprofit Charitable Organizations Guide, About.com

Engaging your help was such a huge pivot moment for me and the Board.  We would never – not in a million years – have even dreamed of doing a significant challenge at our event without all of the teaching, support, resources and guidance that you brought to us. Sometimes there are these moments in life that you only realize in retrospect were miracles – and that is exactly how I look back at that decision to work with you on our fundraising engine!

Julia Wilson, E.D.
OneJustice

Your piece on attrition, Claire, is dynamite. Amazing. It’s precisely on target. Congratulations.

Jerry Panas
CEO / Jerold Panas, Linzy & Partners

Brilliant summary of the whole “story v. stats” thing, Claire. Thank you.

Tom Ahern
Principal / Ahern Donor Communications

Claire Axelrad has been a highly effective fundraiser for over 30 years and her blog is just a wealth of wisdom.  What’s particularly notable about Clairification is that although the work is based on decades of past experience, Claire is always looking forward as well.  She was the first among her veteran fundraising peers to embrace online and social fundraising and is now one of their most sensible and insightful proponents.  She’s a great resource!

Keith Heller
CEO / Heller Consulting

You have been absolutely terrific to work with. Your roadmap and assessment of where we are and where we can go has been so instrumental in having the board stop and think about our future.  Your audit is allowing us to move forward in tangible ways to improve our work so that we may help more clients in need of our services. I will count you among my many blessings throughout the year.

Silvia Argueta
E.D. / Los Angeles Legal Aid Foundation

I’m subscribed to a million fundraising blogs and the one I consistently open and read most of, is yours. The content is always carefully curated and helpful, not just sales pitch after sales pitch for your own stuff. You stand out, in a good way.

Juliane McLean
Development Coordinator / Bridgercare

You are one of the few fundraising experts that I read faithfully, and we have no shortage of those who publish regularly. But your material is always thoughtful and realistic. Thank you for your candor and good advice.

Richard Ajulani
, Senior Director Individual Gifts / LifeMoves

We have been loving the work of Claire Axelrad since we came across her work, every blog of hers is insightful, well thought out and enlightening.

Good Eggs Storytellers

Most lucid, most succinct checklist I have read on the engagement process. This is the best. Should be required reading for all concerned with major gift solicitation.

Giles Pegram, CBE
Fundraising Consultant / London, England

You are a forever flowing fountain of enormous information and a wealth of ideas. Thanks for being there for all of us small non-profits

Sharon Coleman
St. Francis House

I read your newsletter all the time and find your advice “spot on” and always usable. I pass it on consistently to the staff and other board members. I really appreciate all you do to help nonprofits. Thanks.

Hal Leeds
, Partner Global Sales & Marketing Consultancy / Working to Eliminate Poverty and Educational Inequality

You remind me about what is most important and why I love this profession. I just discovered you and your blog about three weeks ago and I wanted to write today to say thank you for sharing your wisdom and expertise. I find your posts, new and old, so spot on. You nail it.

– Heather Wardle CFRE
Vancouver BC

Everybody involved in philanthropy should read these articles slowly and with a very opened mind and a willingness to take from them the necessary components to change the manner and techniques we presently use in order to embrace what philanthropy is all about “Love”. I have no doubt it would be transformational.

Tom Walsh
Business Development Exec / Active Retirement Ireland

Suggest subscribing. Thanks, Claire! I am a regular- and I have forwarded your thoughtful and inspiring column and as well. Keep up the good work.

Margot Harrigan
Corporate Development Officer / Habitat for Humanity East Bay/Silicon Valley

I came across your website and I hit the goldmine! I was asked to join a board and found I need to understand how to build a donor base from the ground up. I searched, only to find expensive consultants or free info that didn’t offer any helpful information.  Thank you for sharing so much valuable information!!

Erica Martinez

Claire, you consistently remind me of the proven basic facts of fundraising!! Thank you!! I consistently share them with our team and with the newbie fundraisers I am mentoring.

Margie McCurry
Fund Builders Alliance

Could not make it any easier…  Claire Axelrad straightforwardly tells social media/marketing managers of nonprofit organizations that they need to change how they communicate with

UMV
Charity Chatter

Many thanks – this is terrific, impressive data! You are an impressive source. And I’ve been around a long time.

Sara Becker
Oakland Zoo

Wow! Inspiration out the wazoo! Many thanks — I keep up with trends and lots of blog-posts to stay on top of my game. This goes way beyond technique and reaches deep inside to remind me why I’ve done this work for 40 years!

Pam Montgomery
Executive Director / Community Foundation of the Gunnison Valley

Thank you for your brilliant blog. I have been a follower for many years and learnt so much from you. Ultimately, it translates into many more families getting the support they deserve. You help me raise more money for my UK charity. Please never stop bringing the best out of me! You’re special.

Anna Henry
Eric.org

Exactly what our profession can use – clarification –- the title of your blog. You help us keep faith with the past while making sense of the present and future. You have a balanced and respectful understanding of what this is all about. Thanks.

James M. Schaffer
Partner / Charity Springs

I’d recommend you sign up.  I signed up for about a dozen blogging fundraiser consultants, but have since canceled most.  She’s one of two left standing.  I like how she organizes her thoughts about fundraising, and her conversation planning techniques are very familiar to me from my work as a prosecutor.  I believe that she was a practicing attorney and who changed careers like I have, and my best guess is that she was a litigator as well. This is a very good article and there are several other blogs (her own) that she links to within it, so even though this is a small article you could spend some time here.

Cole Eason, J.D. ’92
Office of University Advancement / Rockhurst University






As Seen In

Accelevent

Bloomerang

Candid

Double the Donation: 35 Excellent Fundraising Consultants

NonProfit Pro

NonProfits are Messy

Soapbox Engage Top 12 Fundraising Blogs

SOFII

TopNonprofits

Top 100 Nonprofit Blogs

Bloomerang
Created by fundraisers for fundraisers, Bloomerang makes it easy for nonprofits of all shapes and sizes to build and manage donor relationships key to long-term success.
-Claire
When Claire speaks, we listen. There are few consultants in the nonprofit sector who so closely align with Bloomerang's focus on donor stewardship and retention. The Clairification School provides too much value to ignore!
 
Veritas Group
Through training and consulting, deliver a joyful, creative, disciplined step-by-step major gift fundraising approach that assures sustainable, transformational funding.
-Claire
Claire knows her stuff from years of experience!  The resources she provides in her Clarification School are invaluable and are tools you can execute immediately to take your fundraising to new levels of success.
 
Eventgroove
Your one stop shop: custom event & fundraising hub, promo tools, ticketing, print integration, virtual check-in, live streaming, seating, plus sales & referral tracking.
-Claire
Claire’s breadth of experience in the nonprofit sector helps connect all the dots. Clarification School offers an invaluable mix of perceptive ideas, relatable advice, and practical action tips – it’s so worth joining!
NextAfter
What works can be proven! NextAfter takes an experimental, data-driven, analytic approach to digital-first strategies designed to optimize fundraising results.
-Claire
We most appreciate Claire’s heart. She’s driven to equip all fundraisers with tools and ideas they need to grow generosity, assuring the best ideas in fundraising are not held captive to a select few experts and agencies.
 
Auctria
Auctria’s powerful tool to run your auction and fundraising events makes it easy -from the first donation to the last receipt, and all the activity & bidding in between!
-Claire
Clairification’s comprehensive fundraising and nonprofit management insights are the best. We happily refer organizations to Claire for expert philanthropy strategy, tips, and ongoing assistance. Highly recommended!
 
Storyraise
Helps nonprofits tell stories through impact reports, campaigns and robust personalized digital experiences, inspiring donor engagement.
-Claire
There are few consultants like Claire, that truly understand donor engagement when it comes to digital reports and campaigns. The Clairification School provides so many insights for marketers and fundraisers!
 
Firespring
Firespring offers beautiful websites with an integrated marketing, software and fundraising suite—all you need to make life easier for you and your supporters.
-Claire
Claire’s fresh perspective and unwavering approach to instill new ideas, techniques and proven practices are but a few reasons why Clarification School is a tremendous resource.
 
Momentum
Helps fundraisers manage portfolios using a human-centered AI interface that prepares custom donor plans, integrates with your CRM, and assures a seamless fundraising flow.
-Claire
When you find someone who is just a cut-above, it's obvious right away. That's how we felt about Claire - it took just a few minutes for us to want to work more closely with her. Thank goodness we did.
Thanks to our Clairification School Sponsors!
Clairification - Copyright 2016
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Clairification

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