How to Humanize Your Nonprofit Work by Building Empathy

empathy word cloudI am so inspired!

I recently learned about Van Jones’ virtual reality experiment, Day of Empathy via this video (thank you, thank you, thank you to Nancy Schwartz for writing about this on her Getting Attention nonprofit marketing blog: OMG Experiment to Connect & Activate (Dream Corps Case Study). The idea is to use virtual reality to build empathy (i.e., to help people walk in the shoes of others) in order to motivate action.

The idea of using virtual reality to build empathy on a communal scale is brilliant!

And it ties back to Darwin’s theory of survival.

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How to Use the Multiplier Effect to Inspire Annual Giving

People love to S-T-R-E-T-C-H their dollars.

This is the basic psychology underlying “BOGO” (Buy One; Get One free) and “2 for the price of 1” sales.  For a variety of reasons, we’re crazy about getting a good deal!

If I get more for my money, that’s smart.

It’s frugal to find ways to leverage our family’s spending.

I like to use my money in the most effective way I can.

It’s easy to apply these desires – to be smart, frugal and effective — to the creation of compelling fundraising offers.

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9 Simple Ways to Reach Different Generations of Donors Successfully

9 Simple Ways to Reach Different Generations of Nonprofit Donors SuccessfullyWe’re in the midst of a generational shift: Millennials have recently surpassed Boomers as the largest generation in America, and have surpassed Generation X as the largest part of the American workforce.

As these changes happen, nonprofits should take a look at their marketing channels and make sure they are using the right methods to reach each generation.

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Clairity Click-it Summer Reading: Extravaganza of Free Nonprofit Resources

Mixed #nonprofit links and free resourcesI’ve got a cornucopia of useful practical tools to help you here – enough to last the entire rest of the summer – and then some! If you don’t have time to click through to all these great resources now, this is a “Click-it” edition you’ll seriously want to tuck away for when you’re ready. If you use these tools, you’ll be a lot more effective. Why just work hard when you can work smart?

NOTE: As I’ve done throughout the year, I’ve organized these articles into categories aligned with my top Dive the Fivefundraising fundamentals for 2016, and beyond. Plus I’ve added a few articles with some great basics and specific tips. And plenty of free resources too.  And now… let’s dig in!

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10 Ways to Build Donor Trust and Overcome Negative Views about Charities

trustWhat prompted me to write this article was a recent post by Matthew Sherrington on the 101 Fundraising Blog about the dangers to the public benefit sector posed by erosion of trust.  We’ve known for some time that whenever there’s a charity scandal, the bad behavior of one player can become detrimental to all.  But over the past year in the U.K. the problem has become even more challenging. Could it happen here?  Matthew says “yes.”  And I concur.  Trust is a fragile thing.

In the U.K what happened was a perfect storm of perceived over-solicitation and insufficient outcomes, exacerbated by a barrage of media that sounded an alarm about nefarious practices.  Trust plummeted. A wake-up call, for sure.

But what does it mean?

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Nonprofit Overhead Worth: When is More not Less?

In A dollar more (vs. a dollar less) Seth Godin provocatively suggests you consider a race to the top.

This made me immediately think of the nonprofit overhead conundrum.  Too many nonprofits feel stuck with trying to justify the amount of money they spend on staff and infrastructure in a race to lure more donors to their cause.

The common wisdom (really nonsense) is that “a dollar less” is good. That the less you spend, the more effective you are.  “Lean and mean” is supposed to be a good thing.

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Clairity Click-it: Culture of Philanthropy; Donor Retention; Online Social Fundraising; Annual Fund; Food for Thought + Free Stuff

My son got married this week-end (!), so I got a bit behind in my every-other-Friday publishing schedule for the “Clairity Click-it.” Please enjoy these links and free resources. I hope you’ll find plenty of food for thought, plus some useful practical tools to help you along your journey towards making the world a kinder, gentler and more loving place.

And here’s to all the June brides and grooms — past, present and future!

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Important News about Relationship Fundraising: Stop Losing Donors

Do you know how you may be breaking your donor's heart? Keep it up, and they'll break yours.

Do you know how you may be breaking your donor’s heart? Keep it up, and they’ll break yours.

 

This is important.

It’s about a new report that may change how you do fundraising.

It should.

Let me explain.

Unless you’ve been asleep at the wheel, by now you should know that most nonprofits have been hemorrhaging donors.

By tending to focus more on expensive, staff-intensive acquisition strategies like direct mail and special events, charities are bringing in one-time donors who never give to them again.

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