This week’s Click-it is another eclectic mix of stuff I think you’ll find really, really useful. The post on headlines has already changed my life! And at the end you’ll find a great opportunity to join a cool major gifts Master Class. I promise, it’s a good one.Details
I recently had the privilege of presenting at the ALDE Conference, during the course of which I had the good fortune to listen in on the Keynote Address presented by Kivi LeRoux Miller. It got me to thinking about becoming a nonprofit milliner.
Well, here’s the deal. I’m sure I could do a brisk business selling all sorts of different hats based on what Kivi had to say about results from her 2015 Nonprofit Communications Trends Report. After surveying more than 1500 nonprofits, guess what she found?Details
The Click-it is jam-packed with meaty articles this week – lots of stuff you can really use from some of my favorite writers/fundraising and marketing communications experts. Plus, of course, some fun stuff. And at the end you’ll find some great opportunities to get amazingly high-quality training, and it won’t cost you a dime!Details
I came across this Stanford research study in the Chronicle of Philanthropy, and I have to say I’m surprised.
The article claims there’s an “empathy gap” between men and women. Because of this, it advises emphasizing how the prospective male donor will benefit from their philanthropy, rather than highlighting the impact of their philanthropy on the beneficiary.
I’m not certain the right take-away from this research is to smother men with “hard” factual data and women with “soft” emotional stories.
Because I’ve read study after study that show the heart trumps the mind – and stories out-pull data — every time.Details
Happy Friday the 13th! It’s my lucky day – both I and my son were born on Friday the 13th – so I feel only good things can happen today. Speaking of which, I’ve got some lovely “feel good” goodies for you today. Since “Heart Day” is tomorrow, let’s start with philanthropy – meaning “love of humankind.” Then I’ve got some fun social media and creative stuff to help you really stick out in the minds of your constituents.Details
I know you’re working overtime to get more folks to pay attention to what you have to say. You want them to listen to you. You want them to volunteer with you. You want them to attend your events. You want them to support you. Where do you begin?
Get them to notice you! In How to Write an Irresistible Headline on the Convince and Convert blog you’ll learn how. I commend the full article to you. For me, here are the highlights:Details
First, you’ve still got time to send your donors some Valentine’s Day love. If you missed Monday’s post, check it out here. Meanwhile, today I’ve got another eclectic mix of links for you from across the World Wide Web – both from nonprofit and for profit sources. Enjoy!Details
Valentine’s Day offers the perfect opportunity for donor stewardship!
I hope that by now you know donor retention is the name of the game. It costs so much more to acquire a new donor than to keep an existing one. Yet too few nonprofits have serious, intentional donor stewardship programs in place. Because of that, on average, nonprofits lose 7 out of 10 first-time donors and 6 out of 10 ongoing ones.
Don’t be one of those organizations whose donors only hear from you when you want something from them. Be generous, and show them how much their support means to you. You’ll be amazed at how a little love can go a long way.
There are 364 other days each year on which you can fundraise.
This year why not dedicate Valentine’s Day to giving, not asking? Think about those donors for whom you’d like to show some special love. It could be your major donors. Or your monthly donors. Or your donors who’ve given faithfully for five years or more. Or your donors who also volunteer. Or your board and committee members.Details
It’s the last Friday in January, which means Valentine’s Day is right around the corner. That’s a great day to send your donors some love – and that’s what Monday’s post will be all about. So… keep your eyes peeled!
Meanwhile, today I’ve got stuff to get you in a giving and sharing mood. Today it’s all about telling stories and saying thank you. Both are ways of offering your donors gifts. And I hope by now you know that if you want to get gifts, you must first give them.Details
The Fast Company Blog gives us The Top 10 Best Business Lessons. They’re all lessons in leadership. Here’s how I see them applying to your nonprofit in the coming year: