Since Memorial Day in the U.S. is often a very social holiday (think picnics and barbecues and family get-togethers) I thought I’d offer you a click-it with helpful tips on social media. Heck, love it or hate it, it’s not going away. So we may as well celebrate what it makes possible! I lead off with two of my own posts shared on the Maximize Social Business blog. Then I share other articles — sometimes practical and sometimes thought provoking — from around the web, all including best practices used by businesses and nonprofits alike. Have a great week-end, social or otherwise, wherever you are; whatever you do.Details
We live in an information overload society. So much competes for folks’ attention that they don’t even open your content, let alone share it.
If your content isn’t getting shared, here’s what you do:
- You figure out a killer way to capture their attention in much less time.
- You don’t butcher your content; you make it super easy to read
- You slay your readers with how valuable your content is to them.
- You give readers a vital incentive to share your content.
- You figure out a way to make it drop-dead easy for readers to share your content.
10 Killer Ways to Get Your Content Shared:Details
This week is all about the customer experience. I’ve gathered a bunch of articles from the business world because they think and talk a lot more about customer experience (CX) than do we in the nonprofit world. This is a shame, because there’s a lot we can learn (think ‘donor service’ as you read through these articles). This is one “Click-it” you won’t want to miss! Plus, as always, some learning opportunity reminders for you (scroll to the bottom).
It’s common for retail businesses to adopt the mantra: “The customer is always right.” But when’s the last time you heard “The donor is always right?” Too often, the opposite is true.
I hear a lot of complaining about donors. They should do this (e.g., give because it’s the ‘right’ thing to do; be compliant and not make us work so hard); they shouldn’t do that (e.g., give any way other than ‘unrestricted’; require reports that take us hours to complete). I don’t hear enough of “What can we do to delight our donors today?”
What can you do to delight your donors?Details
Clairity Click-it Future of Fundraising Edition: Culture of Philanthropy, Donor Retention, Gratitude, Nonprofit Change + Learning Opps
This week is all about what we need to do, collectively and within our organizations, to assure a bright future for philanthropy. I’ve gathered articles from some of the leading thinkers and researchers in the civil sector. This is important stuff — and one “Click-it” you won’t want to miss! Plus, as always, some great learning opportunities for you (scroll to the bottom).Details
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
― Maya Angelou
Respected American author, poet, dancer, actress, singer and civil rights spokesperson, Maya Angelou, knows a thing or two about what makes people tick.
And when you’re endeavoring to keep more of your supporters, this is exactly what you must know too.
The Big Secret
Make people feel good. Do unto others as you would have them do unto you.
Simple, yes? Common sense, yes?
And yet, how many of you actively practice this in your daily life at work?Details
In my work with nonprofits, especially the small to medium-sized ones (but sometimes the big ones too!) there’s one question many of you struggle with:
Gosh dang it! How on earth do you develop a system that assures thank you’s really get out in 48 hours?
The good news is: You’re not alone. The even better news is: I’m going to give you the answer to your question.
HERE’S THE BIGGEST SECRET:Details
Once again, it’s time for your weekly serving of interesting links from around the web. This week it’s a mix of thought-provoking and practical. I dare you not to find at least one of these links useful! Plus, as always, some great learning opportunities for you (scroll to the bottom).Details
When I started out, I was a terrible interview. My first boss told me she hired me despite the interview!
What I learned over the years was that to interview strong you need to know – going in – what points you want to make. Then you make them, no matter what questions are asked of you.
In other words, you have to craft your own passionate “Case for Support!”
- What is the employer’s need?
- How will you address this need?
- Why you?
The secret to getting the job offer is to craft an offer that someone just can’t refuse. Sound familiar? It’s just like…Details
Clairity Click-it: Mobilegeddon; Social Action; Benchmarks; Major Gifts; Leadership + Learning Opptys
Once again it’s the end of the week. Woo hoo! Time for your weekly serving of interesting links from around the web. This week, they’re mostly nonprofit specific. And they’re useful too! There’s help if you need to get your website mobile ready. Plus social media guidelines to get you a bit more action in return for your labor. Then there’s a great study – with tons of data – so you can benchmark your results against industry averages. And there are tips to help you with major gifts and with staff and organizational leadership. Plus, as always, some great learning opportunities for you (scroll to the bottom).Details