Nonprofit marketing and fundraising have undergone a larger change in the past eight years than the previous 50. It began around the time of the Great Recession of 2008. This caused retrenching and a bit of dislocation, causing many businesses – nonprofit and otherwise – to get a bit stuck (See Warning: Have You Caught…Details
There is so much change occurring in the world around us, and at such an unprecedented, rapid pace, that it’s sometimes challenging to make sense of it all. And, in particular, our place in it all. How will we face the world of 2017 and beyond? What challenges will we take on, and how? What can we do as individuals, as groups, as organizations, and as a community to adapt, stay positive and make a beneficial impact on the world within and around us — ourselves, our families, our friends, our neighbors and strangers. What can we do, especially, to protect and defend and care for the most vulnerable among us? What can we do that is not just transactional, but transformational?
I have a dream for 2017– and beyond. I have a dream this is the year your organization will move beyond defining yourself by what you’re not (nonprofit) and will begin to define yourself by what you are (social benefit). I have a dream this is the year your people will move from an attitude of taking and hitting people up (aka “fundraising”) to a mindset of giving and lifting people up (aka “philanthropy”). I have a dream this is the year your staff and volunteers will move from enacting transactions to enabling transformation.
I have a dream you will think big, because thinking small will not get you where you need to go. You will understand there is great power in a big, wildly exciting vision. You will share this vision broadly to attract people — and financial resources — to your cause. You will no longer be content to remain a “well-kept secret.”
I have a dream you will learn who your best influencers and advocates are and you will embrace them. You will recognize you are no longer your best messenger. You will understand that many forces beyond you influence your donor’s decision to invest with you, and you will expand your thinking and operations from a one-dimensional to a multi-dimensional model. You will allow your constituents to engage with you at multiple points of entry, and to move freely between these points during the life cycle of their engagement.
I have a dream you will push yourself and your organization towards transformative change.Details
If you’ve got donors, then you have the raw material for a major donor program – and it’s easier than you think.
Begin with your own database.
Most organizations have plenty of donor prospects, without having to go outside and look for prospects who aren’t connected to you.
You know who I mean. The people your board members tend to suggest to you. Folks who may be rich, and may even be philanthropic elsewhere, but don’t have any interest in what you do. And no one knows them or can make an introduction to them.
Don’t start with the most out-of-reach prospects. You can be a major donor prospect rainmaker without having to go outside or reach too far.Details
Last week I gave you my top priorities for nonprofit success in 2017: “Seven is Heaven.” I suggested you focus on each of these with written plans in the year ahead, and that you persist in improving your mastery in each area.
If you embrace these priorities, I’ve little doubt you’ll see greater success in generating the contributions your nonprofit needs to fulfill your mission this year — and in the years to come.
- Create Compelling Annual Giving Offers
- Master Integrated Online Social Fundraising
- Master Major & Legacy Giving
- Master Donor Retention
- Master Donor-Centered Content Marketing
- Embrace Sustainable Business Leadership
- Shift to an Organization-wide Culture of Philanthropy
Last week, in Part 1, we covered the first four priority areas. Today we focus on the final three areas.Details
Last year if you followed me, I gave you 5 priorities for success in 2016. I called them “Dive the Five.” This year, I’ve expanded my thinking a bit. ‘SEVEN IS HEAVEN.’ Create Compelling Annual Giving Offers Master Integrated On Social Fundraising Master Major & Legacy Giving Master Donor Retention Master Donor-Centered Content Marketing Embrace…Details
It’s that time of year. You know. The best movies of the year. Best bos of the year. Most embarrassing moments of the year. List time! Here’s my “Top Ten” list of the most-read Clairification articles in 2016. Some of them were written this past year. Some in previous years (oldies, but apparently goodies –…Details
Lemonade Standitis is a bit like Zika virus.
Silent, but deadly.
It infects you, but you may not realize it.
The symptoms can be easily misdiagnosed, only showing up later down the line in a different form.
By then, it’s too late.
If you’ve got it, you’re no doubt leaving money on the table, working harder than you need to, and putting the long-term sustainability of your nonprofit business at risk.
Want to avoid this dreaded sustainability killer?Details
Last year I had the opportunity to present a major gifts master class where Jay Love, Founder and President of Bloomerang (and a board member and major donor himself) offered his thoughts on major gifts development from the donor’s perspective.
Since I’m constantly encouraging you to come at donor development from a donor-centered perspective, I want to share his viewpoint with you.
Not surprisingly, major donor development begins and ends with the same thing.
Can you guess what that might be?Details
Thanking donors is the one thing most nonprofits do not spend enough time thinking about. Too often I find that staff spend 95% of their time crafting their fundraising appeal and getting embroiled in project management — design, layout, printing, postage, etc. Finally, the letter (or e-appeal) is ready to launch. The mailing is dropped. The button is punched. And… voila! Gifts start to arrive! But then what?!
After you’ve sent out your appeal is too late to start thinking about what your thank you letter or email will say. Or who will sign it. Or whether someone who donates online will also receive an actual letter. Or thank you call. Or who will make the call. Everything must be well thought-out in advance. You must be ready to go, with different templates and strategies for different target audiences, well before you’ve asked for your first donation.
What would Miss Manners have to say about the way you too often focus more on the gift than on the giver? She would not be happy. Not happy at all. So, make a vow to remedy this situation before we kick into prime giving season.Details