Clairity Click-it: Invest in Fundraising, Fundraise, Thank and Steward

Are you muddling along because you don’t have the resources you need  to invigorate your fundraising? Are you working hard, but maybe not so smart?  Are you making the most of opportunities to steward donors so they’ll repeat their gifts?  And what about your donor thank you’s – are they good enough to get you a second gift?  Take a look at this week’s links if you could use help in any of these areas.

Details

8 Ways to Find Your Nonprofit’s Perfect Holiday Email Subject Line

We’re entering prime gift giving season.  The tinsel is up, the craft fairs and sample sales are on, and the retail stores are gearing up for what they hope will be huge crowds. Whether this makes your blood run hot or cold, there’s no stopping it. The “hunt” for the perfect gift is on!

Guess what?  Your nonprofit has the perfect gift! All you have to do is sell it. Here’s how…

Details

Clairity Click-it: Tweak Your System to Improve Year-End Fundraising

As year-end fundraising approaches, just doing it the way you’ve always done it – or imitating the way others do it – may not be enough to set you apart from the crowd.  So… our theme this week is to think outside the box – just a little. Teach yourself a few new tricks, and get outside — literally! —  to invigorate your fundraising.  So… let’s start with a post of almost the same name!

Details

Clairity Click-it: Planned Giving, Twitter for Nonprofits, Visual Trend, Google Glass, Thanking Year-end Donors

Just a few links this week, since I know you’re winding down after Halloween revelries and may be in a sugar-induced coma.  Grab a cup of coffee and check these out. They’ll get November off to a good start!

Planned Giving

Click-It: Year-End Planned Giving Ideas to Include in Tips to Donors. Today is Dia de los Muertos  — a time for honoring departed souls. What better day to

Details

Why We Stopped Building Pyramids: What Nonprofits Can Learn

 

Philanthropy, Not Fundraising

The pyramids were built in Egypt. On the backs of slaves.  It took a very, very long time. The cost, in human terms, was untenable and unsustainable.

That’s why you don’t see many pyramids being built these days.

Except in nonprofits.

Where building the donor pyramid is still the holy grail.  Get ‘em in. Move ‘em up. Acquire through direct mail. Convert to monthly donor or sustainer. Acquire through events. Convert to mail. Up, up, up…. to the pinnacle of major and planned gifts!

Except for one tiny thing.

Details

5 More Things Your Board Doesn’t Get about Fundraising and Nonprofits

I unlocked Pandora’s box with my last post, 5 Things Your Board and CEO Don’t Get About Fundraising and Donors. Especially when it comes to board members, many of you say their behavior has you scratching your heads much of the time. So, here are 5 more things that too many boards simply don’t seem to understand:

1. It costs money to make money. This one is odd, since many of these folks seem to understand the concept of ‘investment’ when it comes to their day jobs. 

Details