Creating a Donor Communications Plan to Woo Your Supporters: Part 1

You want to be the favorite child, don’t you?

Did you know that half of donors give 2/3rds of their annual giving to a single charity. That’s why you want to become the “favorite.” Wouldn’t it be terrific if your donors adopted you and thought of you as a member of their family?

Truly, that’s how important you want to become to your supporters. But it won’t happen just because you’re a “good cause.” There are oodles of great causes out there.  Oodles.  It will happen only when

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Clairity Click-it: Finding Donors, Power of Parody, Gratitude, Leadership, Content Marketing

Mixed bag today. From funny and unusual to serious and thought-proving. You’ll definitely find something of interest here. Take a lo! Finding Donors Click-It: Low Hanging Fruit. This cartoon from Hugh MacLeod at Gaping Void made me wonder. How might this apply to your donor cultivation strategy? Maybe the reason you’re not finding donors…

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Stop Boring Folks with Your Nonprofit Website. Wake ‘em Up with a Blog!

Keep telling yourself you need a better website to build greater awareness for your cause?

You can certainly do this.  But are you asking the more important question?

Why the heck do you want greater awareness?  And why would anyone want to be aware of you? Those are the questions too many nonprofits fail to ask.  So ask.  Seriously. Take a moment.  I’ll wait.

Because we want more people to know about us.”

WHY?

Because we want to educate them about what we do.

WHY?

Because we want more people to support us.

AHA!  Now you’re getting somewhere.

Now ask yourself how getting a better website is going to get you more support.  Chances are it won’t. Not really. Because folks are on a journey towards you that builds – from awareness… to interest… to engagement… to investment. And the kicker is that the latter two are where all the action happens. Awareness and interest alone are passive. They won’t get you the active investment you need to sustain your mission.

Engagement precedes investment!

Sadly, most nonprofit websites are lousy engagement vehicles. They’re especially lousy when compared with a blog.

Let’s look at 4 reasons why blogs trump websites for creating engagement:

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Lift Up Your Nonprofit Donors with Their Olympic Moment

The Olympic torch. The lyrics remembered from a Whitney Houston song sung at the 1988 Olympics Opening Ceremonies.  Chills ran down my spine.  The hairs stood straight on my neck.  Cheesy, I know.  But it got to me.

We all yearn for that one moment where we step outside our daily, mundane lives and exceed our wildest expectations.  When we’re bigger than ourselves.

We can’t all be gold medal athletes, but we can all be gold medal philanthropists. And gold medal philanthropy facilitators.

The Olympics lifts us up.  At its best, philanthropy does this as well.  It inspires us.  It engages us fully.  It’s addictive when done right.

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