As you plan for the year ahead, it’s smart to think about risk vs. reward.
Sometimes you feel like a risk; sometimes you don’t.
If everything is going along swimmingly, and you want to take things to the next level, then taking a calculated risk may be just the thing.
If you’re not yet maximizing return using tried-and-true best practices, then going the risky route may make less sense.
If you’re wondering when to take risks with your nonprofit’s marketing and fundraising, here’s my answer: When you’re ready.
Begin by determining which current strategies are your most rewarding. Do you have good basics in place?Details