Read This if You Know People who Hate Fundraising
If you’re coming at fundraising from the perspective of “no pain, no gain,” I’d like to suggest you reframe your approach.
Especially when it comes to asking individuals, one-to-one, for passionate gifts.
As long as you hate it, you’re never going to be effective.
In fact, if anyone in your organization feels this way, you’re shooting yourself in the foot.
Because… (I really hate to break this to you)…
Donors can tell.
When donors can sense you’d rather be doing anything else than asking them for a gift, guess what happens? They follow your lead! In other words, they feel like they’d rather be doing anything else than making a gift.
Uh, oh. How can you change this equation?Details