Donors feel good when they give. There’s plenty of research showing philanthropic giving is good for people. It makes folks happier, healthier and even more successful. So there is no need to apologize when asking for support where the need is authentic. In fact, asking others to participate in philanthropy is a great gift. Just don’t forget to thank them personally and promptly when they do, so they also experience the joy of having made the right decision.
Donors respond to sizzle, not steak.Details