The digital revolution has made it easier for each individual to beat – and march to – their own drum. This means we no longer lead the band (or, shall I say, brand). So if neither marketing nor development is wielding the baton, does it matter how they’re connected or separated? Yes! But the way…
DetailsShall we join forces? Fundraising is not basketball, but it’s madness not to play as a team. I’ve spen with three nonprofits in the past several months that, rather than joining forces, have decoupled their marketing and development departments. I surmise they do this because marketing doesn’t understand development. Or development doesn’t understand marketing. Or…
DetailsLast month I began my 2012 series of monthly *SMITs (Single Most Important Thing I have to tell you). The term comes from Tom Ahern of Ahern Communications. Thank you Tom! This month I’m channeling a wonderful two-part post from Karen Zapp’s Nonprofit Blog. Thank you Karen! Confession: this is all Karen; I’m just sharing. …
DetailsThe Case of the Incredibly Shrinking Technology My last post was about e, and how it’s not going away any time soon despite the ascension of social media. We have to do both. In fact, we have to do off as well. Most of us don’t like this fact. We have to work longer…
Detailsis still the number one reason people go on. It still commands the highest return on investment of any on media. It’s a much bigger deal than , which has about 860 million users last time I loed. , growing by leaps and bounds, is at about 500 million. has about 3.1 billion…
DetailsWe’re leaving too much of our audience cold, despite the fact that we now have content plans. Brian Solis of the Altimeter Group bloggedon a new report released by his colleague, Rebecca Lieb, “Content: The New Marketing Equation Why Organizations Must Rebalance.” A principle take-away is that, while we’ve been conscious about creating what…
DetailsThink your website is ‘social’ because you’ve put a and button up there? Think again. We’re introduced to a profound change in the way we’ve been thinking of websites in Social Media Today’s recent post: What Needs to Be on Your Digital Agenda in 2012? We’re told we must have ‘social websites.’ Sure,…
DetailsWe’re six weeks into 2012, and our new year’s resolutions may be beginning to fade. For those on a June-July fiscal year, it’s planning time. What should we be thinking about when it comes to allocation of our energies and resources this year? First, let’s clear out some space. I’ve participated in many a planning…
DetailsI still don’t write poetry, though I wish I did to convey how I feel this February. in a time of blossoming, and groundhogs, valentines, and promise. Not a beginning, middle or end. Just now. A most precious time; I don’t have to race through it. Yet I’m wired to race, not embrace the…
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