Today I’ve got an eclectic mix for you from both fundraising and marketing blogs. Everything is applicable to nonprofits, and lots of the advice is stuff you can use right away to increase your fundraising success. Then there’s stuff to help you plan for even greater success next year. Woohoo! Let’s begin with the stuff you need the most now… Oh, and did I mention there are presents at the end?Details
How did your #GivingTuesday go? I’m hoping it was a great success from your perspective, but what about your donor’s perspective? What can you do to assure your donors feel like the heroes they are for making your mission possible?
Right off the bat, make sure you have a robust gratitude program in place. Thank them. Then thank them again. All through the year. The more consistently you practice gratitude, the better. If you don’t have a documented donor acknowledgment program in place, now’s the time to begin.
Whatever you do, don’t just stuff your “#GivingTuesday donors into your database, send out automated receipts, smack your lips and count up the results to report to your board. Really, truly make sure these folks feel thanked for having done something selfless and special.
Then, next year…Details
In a recent Clairification post I told you I collect fundraising appeals. I suggested you do so as well. When you’ve got a nice little bunch, get together with your team and evaluate them. Figure out together what makes them work. There are some neat little tricks I’ve learned over my 30+ year career that…Details
I decided to write this post due to the number of times nonprofits ask me “How often should we mail to our donors?” The corollary question is “How often can we ask people to give?”
Well… if there was one quick answer I wouldn’t have needed to write a whole article. I’d just have given you a headline with a definitive response!
I know you want a definite answer.
And I could give you one. But it wouldn’t be the truth. Because the truth is different for every nonprofit. And the truth will even be different for your nonprofit at different points in your life cycle.
There are two definitive things I can tell you:Details
Clairity Click-it: Special Announcement! Plus Content Marketing; Social Media; Year-End Fundraising & Weekly Gift
First a Clairity Click-it announcement: I’m deeply honored, humbled and proud that I made the Top 100, and Maximize Social Business (for whom I write a monthly column on social media for nonprofits) made the Top 50, of the Top Content Marketing Influencers on . If you’re not familiar with Maximize Social Business and its founder,…Details
I’m a collector. I collect red and white kitchen memorabilia, flour sifters, tablecloths and fundraising appeals. I also tell my clients to become collectors (but just of the last item on my list!). I ask them to collect only appeals that demand their attention and cause them to give. After all, isn’t that the true measure of a fundraising appeal’s effectiveness?
I encourage them to ask everyone in their organization (other staff, board members, volunteers) to share winning appeals with them. Then I ask them to share the successful appeals with their team and endeavor to tease out what it is about these appeals the recipients find so irresistible.
Figure out what works; then copy it! After all, imitation is the sincerest form of flattery.
This is a great exercise for you and your team, and over the next several posts I’m going to suggest some things I find common to the most successful fundraising appeals. Ask these questions of the successful appeals you’re reviewing. Let’s begin!Details
I’m constantly watching my mailbox and inbox to find great examples of marketing communications that really do their job. Sometimes I find examples that are so horrible I also have to point them out so you’ll avoid making the same mistake. This week I’ve got a great example of a year-end email appeal. It says “GO!” on multiple levels, and I’m going to tell you why it’s so effective.
Yet it includes one mistake. You may not think it’s horrible. And I understand why they did it. But I wish they wouldn’t and wish that all nonprofits would stop doing this.
Ready? Let’s begin.Details
We’re fast approaching the giving season. What better time to think about ways we can give back to our donors? If you’re developing a gratitude culture, you’ll do this by being donor-centered with every communication to your supporters. You’ll do it by acting ethically and putting your donors needs first. And you’ll do it by honoring your donors and rewarding them for being the amazing people they are. Here are some articles to help you be the best you can be.Details
In my last post, #Giving Tuesday, Win or Lose Day? You’re in Control I talked about the origins of the day and all the good intentions that went into its creation. Yet I’ve heard from many, many nonprofits that they just don’t have the bandwidth to develop and promote one more fundraising initiative during this very busy time of year. I’ve been there, and I empathize.
Sometimes the newest bells and whistles are simply a lot of sound and fury, signifying nothing in the end. But rather than reject the notion of #GivingTuesday out of hand, I began to wonder if there were ways to jump on the bandwagon without cannibalizing other types of year-end fundraising. Or without burning out staff and volunteers. Or without confusing donors who feel like they’re being asked for this, that and every such thing.
I noted that I love the idea of using #GivingTuesday to celebrate and thank our donors. We don’t thank our supporters nearly enough, so why not have a day dedicated to donor love?
I think there’s a way to make #GivingTuesday about both giving and getting. And I promised to share an example with you in my last post.Details
Giving Tuesday. What’s it all about? Read about the origins here. It’s one of those things that sounds good on paper, but in actual implementation it can be less than ideal. Why? Because it comes right smack dab in the middle of most folks annual campaigns. So there’s often little time to do it right. And it can cannibalize other fundraising efforts.Details