Personal is the New Plastics: 4 Ways Nonprofits Can Build Donor Relationships.

This month’s SMIT (Single Most Important Thing I have to tell you):

Remember in ‘The Graduate’ the one word piece of advice given to Dustin Hoffman?  PLASTICS. That was seen to be the wave of the future (oh how long ago that seems, and how quickly something can turn from friend to foe…. but I digress).

Recently I gave another “P” word as my best piece of advice for nonprofit marketers and fundraisers. PERSONAL. I received a lot of feedback, so I’d like to revisit this word and flesh out its multiple meanings – and how getting personal can help you achieve your fundraising and marketing goals.

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7 Little-Known Secrets That Will Get You a Visit with Your Donor

Why is it so hard to set up a time for a visit with a prospect?

It just is.  People screen their phone calls.  They don’t answer your emails.  They’re busy. And, let’s face it, they know what this is about.  Some folks will avoid the ask because they’re thinking about it in terms of ‘money’ rather than ‘impact.’  Once you get in the room with them, you’ll be able to change this perspective.  But… how to get there?

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Earth Day: What the World Needs Now – 7 Ways to Influence Change

We want help solving our problems, both significant and commonplace. We want help improving our lives. We want help making sense out of world fraught with uncertainty.” — Jay Bear, Convince and Convert

It’s a day for thinking about the planet, and how to repair our world.  There are many different ways.  Sometimes it’s just hard to get started. The problems seem so insurmountable… it’s hard to envision making a difference.

Your job, as a nonprofit fundraiser and marketer, is to help folks see how they can influence the outcome. Then, you must help them to do it. Guide them towards being the change they want to see in the world. Persuade them that your cause is a fantastic way to achieve this change. Your cause may be one cause among many picked by your constituents; that’s fine. Your task is simply to (1) engage them to act, and (2) entice them to choose your organization to facilitate that action.

How do you turn thoughts into action that improves lives?

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Show Me That You Know Me — 5 Things You Must Do To Sustain Donor Relationships

My recent post about showing your donors you know them* through personalization struck a big chord.  Folks have asked for more tips on the subject of building and sustaining meaningful, loyal relationships, so I’ve taken the liberty of sharing this article originally published in The Bridge. The 5 tips are towards the bottom, so scroll down if you’re impatient. Okay…

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Philanthropy, Not Fundraising: How to Win Over Donors in One Word

What’s the number one thing you strive for in your marketing and fundraising strategy? Challenge yourself to think about this for a moment. Really think. Trust me; you’ll remember it better if you think first. Don’t skip ahead.

Got a word?

There’s one word that should come to mind. This word should become your mantra. It should underscore everything you do. Your annual appeal writing. Your special events. Your newsletters. Your blog posts. Your proposals. Your reports. Your social media.

If you take this one word to heart, you’ll be leaps and bounds ahead of the competition. Moreover, this is the one word that can set you apart. That can help you build relationships like nothing else. Ready?

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Why a Good Nonprofit Fundraiser is hard to Keep: Money – Part I

What’s love got to do with it? Show me the money.  I recently read Chronicle of Philanthropy contributor Holly Hall’s article about the need to Shake Up Development Offices and Curb Turnover. She cites Penelope Burk’s five years of research which have culminated in a new book, Donor-Centered Leadership as well as a much-talked-about study by CompassPoint and the Evelyn and Walter Haas, Jr. Fund that found half of chief development officers plan to leave their jobs in two years or less. And 40% plan to leave fundraising entirely.

What’s going on, and how can you fix it? Is it about money, or something else?

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