Sometimes when you move, alas, things go awry. It’s come to my attention that some of you did not receive ivery of my first 2013 post on the new (hopefully improved) Clairification website. I’ve fixed the problem, but here’s a link to what you missed: Do You Make These 5 Social Media Mistakes? And please…Details
It’s time for a fresh look. A clairifying look, if you will.
Many of you have questions about social media, so let’s start by blowing out a few cobwebs and clearing our heads.
Because if you think any of these things (below), you’re making a mistake in today’s zeitgeist.
There’s been a digital revolution, and the way people learn about you and communicate with you has changed. Dramatically.
If you don’t know it, they do.
You can either get inside their heads, or stay inside your own.
You’re inside your own head if you think:Details
Be it ever so humble… Welcome to Clairification’s new home! You’re all invited – so don’t be a stranger! To make sure you can come and go as you please, those who’ve bomarked the old homesite may want to get the fresh new set of keys here. I’ll be taking a little holiday [to settle…Details
Let’s take it from the T O P. D O C A R E about what you’re trying to achieve. Get it opened, read and acted on. Remember your primary purposes: (1) Get it open; (2) Get it read; (3) Get the donation. Do not – I repeat, do not!—deviate from these primary purposes. I’m…Details
Your money can become my sandwich What I learned from a street beggar* (see “Note” below). Last week a street beggar — aka panhandler — asked me for money and I gave it to her. I don’t usually do this because I wonder how the money may be used and tend to give, instead, to…Details
Yesterday I guest posted on Windmill Networking: WARNING: 8 Clues Your Nonprofit’s Social Media Implementation and Measurement Strategy is Bogus. I encourage you to read the full post. It’s about how so many nonprofits really don’t have a clue why they’re doing social media at all. And, if they are doing it, they may have…Details
Who am I? What am I doing here? Who am I and what am I doing here? Ever feel that way about social media? You’re not alone. For many of us in the nonprofit sector it’s still a frontier. It’s tempting for us non-pioneer types to just want to call the whole thing off. Waagh!…Details
Purely Practical SMIT for November/December: 6 Fundamental truths about fundraising and nonprofit marketing
Here comes this month’s *SMIT (Single Most Important Thing I have to tell you): The foundation of all fundraising and nonprofit marketing is relationships. Thanks to Katya Andreson for great inspiration in 6 tried and true truths about my work . I told her I was going to post these fundamentals above my computer –…Details
What if we said “Give Where Most Moved” instead? Too many folks still worship at the altar of unrestricted giving. I recently came across an article on NPR’s site, Disaster Donations Surge, But What About Tomorrow?, in which Eileen Heisman, the CEO of National Philanthropic Trust, admonishes potential donors to be loyal in…Details
Your donors are special people who deserve to be savored. For good things once a year is not enough. Why do so many of us only eat turkey once a year? Or pumpkin pie? I’ve no idea! It’s not rational. These are special foods we value and take great ight in. It’s also not rational…Details