Want to keep more donors? It’s simple really.
What it all boils down to is one key idea. YOU.
You and the role you play in assuring your donor gets lasting satisfaction from their gift.
A prompt, personal thank you is a beginning. Yet it won’t have lasting effect.
You must go above and beyond the “donor receipt” —
Details
I doubt you’re worrying your pretty little heads about this stuff, but you should be.
Because year-end giving is simply too fraught with angst — and it needn’t be that way!
Not an anxious period of wondering whether their credit card transaction is secure, whether their gift went into a black hole or whether you’ll use it as they intended.
And guess what else?
Not an unmitigated nightmare of receiving credit card numbers that don’t work, worrying about how already busy staff can possibly process all your year-end donations and, for that matter, do so in a timely, professional and personal manner.
So give yourself and your donors a break.
How to do this?
Details
This week’s Click-it is an eclectic mix of goodies. Maybe not as good as Thanksgiving turkey, stuffing, sweet potatoes or pumpkin pie, but sometimes your mind and soul need feeding too!
To my friends in the U.S. who celebrate Thanksgiving this week, have a good one filled with many blessings. For those of you scattered elsewhere around the globe, make yourself a nice meal anyway and gather together with people you love. Life’s too short not to.
This poem I wrote several years ago seems particularly appropriate this year, so check out “Attitude of Gratitude” if you’ve a mind to.
And if you can, try to find some time this week to dig into some of these resources.
Now… go make our world a more caring place, and hug yourself some hope!
I am thankful for you,
I consider these three words the holy trinity of fundraising success.
They are simple.
They are easy to remember.
They really work.
Plus, if you wrap them up with some emotional color, you’ve got an offer that can’t be refused.
Let’s take a look.
Details
The world can seem a cruel place. Never more so than when horrific, senseless events unfold and innocent people are killed, maimed and scarred. Philanthropy, love and compassion can seem elusive.
Yet it’s right here. In each of us. To choose, or to not choose. To pay attention to, or to ignore.
Today, and all this week, we celebrate the United Nation’s International Day for Tolerance. While it may seem we haven’t much to celebrate right now, the reverse is true.
Details
This week’s Click-it is dedicated to your year-end success!
December is the biggest fundraising opportunity of the year. What you do between now and December 31st will impact what you’re able to accomplish through the rest of the year.
It’s now or never.
Please. Seize your opportunity!
But do it right.
It’s no longer just about direct mail or an email or two.
You’ve got to think about your website, thank you pages, social media and peer-to-peer fundraising – just to name a few. Old school is good, and there are some tips in the articles that follow to help you. But they’re no longer enough.
You must use online techniques to leverage offline techniques.
Think of social media and your website home page as advertising for your appeal. So that when folks finally receive your request for a gift, they do so with eyes and ears wide-open. Because they’ve been primed.
Ready? Let’s get started!
Details
This is the giving season! Between now and December 31st, statistically, are the “make or break” weeks for your annual fundraising. It doesn’t matter what fiscal year you’re on. Donors operate on a calendar year.
So I’m offering up 5 tips to help you out.
Because people do most of their giving between Thanksgiving and New Year’s Eve — and I don’t want you to miss out
It’s a time when people feel grateful for friends, family and other blessings, and are inclined to be generous towards others. They want to share their blessings.
Your job is to tap into these feelings of generosity when they’re most at the surface. To strike while the iron is hot.
Details
This week’s Click-it is dedicated to productivity. Yours.
Sometimes I like to find useful information that has nothing to do with nonprofit work, per se, but which has to do with being a human being working to be efficient and effective in our fast-paced world — all while balancing work and personal life. So I’ve collected a bunch of resources to help you work smarter, faster and better while also becoming less stressed, more relaxed, more focused and much more happy. Sounds like a good deal, right?
I know you think you have to run yourself into the ground to take care of the folks who rely on you for help. There’s so much to do and it’s all so important!
But to take care of the world you must take care of yourself first.
Why not send this entire post to everyone on your team; then ask them to come back to your next staff meeting with ONE thing they’re going to do differently as an individual and one OTHER thing they’d like to suggest doing differently as a team?
It could be fun – and a nice break from business as usual.
Ready? Let’s get started!
DetailsA routine is a sequence of actions regularly followed; a fixed program. Too often, I find that nonprofits engage in social media along of a catch-as-catch-can program. Nothing fixed about it. To maximize social media productivity your practices must become habitual. And, of course, your habits must be good ones if you’re to be…
Details
FEAR not! The Halloween Nonprofit Blog Carnival is back, offering TRICKS AND TREATS galore — from nonprofit experts all around the web –to help you find, cultivate, solicit and steward your major donors.
When you trick and treat, you always like to go to the houses that give out the most CANDY, natch? Well… let’s find the donors giving out the most GOODIES so your mission is assured of success.
You’ve got to be prepared! No just showing up without a COSTUME or a thoughtful plan of attack that takes you through the “good” neighborhoods. Sure, you’ll get some lollipops and chewing gum. But I know that’s not what you really want.
Go for what you need. Go for what will make your time spent on this effort feel worth your while. We’ve got a WITCHES’ COVEN full of experts telling you exactly what to do!
Details
