Are you aware one of the hottest things in for-profit management over the past five years or so is “customer service,” otherwise known as “customer experience” or CX? There’s an entire industry that’s grown up around it. If you want to learn , I highly recommend Strategic Customer Service and Customer Experience 3.0 by customer…Details
Steven Shattuck of Bloomerang wrote something for Nonprofit Hub called the Ultimate Nonprofit Social Media Scheduling Guide. And I kind of just , , it. Essentially, it suggests just one thing as your absolute key to a successful nonprofit social media strategy. It’s deceptively simple. I say deceptively, because at first blush it los…Details
You probably know my tagline is “Philanthropy, Not Fundraising.” It’s my overarching philosophy, and I welcome you to read about it here. But make no mistake…
I’m still using the word fundraising. In fact, I wrote an article entitled To Sell is Human; To Give, Divine – Why We’re All in Fundraising Now. I understand this may be a bit confusing. In fact, I’ve had some comments to that effect. Some of you hate the word philanthropy; others hate the word fundraising. So, let’s clairify.
If you want to move from a culture of transactions to one of transformation don’t get bogged down worrying about semantics! You say potato; I say potahto… a rose by any other name… It’s the CONCEPT of “philanthropy, not fundraising” I’m hoping you’ll grasp. The point is to come from a place of love; not need. A place that centers on your donor; not you. A place that is deeply relational; not one-sided. A place that focuses on impact and outcome, not money and process.
Let me share a few comments I received and contribute my thoughts:Details
We live in an information overload society. So much competes for folks’ attention that they don’t even open your content, let alone share it.
If your content isn’t getting shared, here’s what you do:
- You figure out a killer way to capture their attention in much less time.
- You don’t butcher your content; you make it super easy to read
- You slay your readers with how valuable your content is to them.
- You give readers a vital incentive to share your content.
- You figure out a way to make it drop-dead easy for readers to share your content.
10 Killer Ways to Get Your Content Shared:Details
It’s the new plague. And a highly contagious epidemic, from which no one is immune.
Are you showing any symptoms?
I feel like:
- I’m working all the time, but not getting that much accomplished.
- I’m working on 10 projects at once, but none get finished.
- My ‘to-do’ list never gets completed.
- I’m in meetings all day and don’t have time to work.
- I bring my laptop to meetings and pretend to take notes while surfing the web.
- I’m answering email all day and don’t have time to work.
- I answer email during conference calls and in meetings.
- I have less and less time to plan, not to mention free time.
- I have less and less time to learn, not to mention creative time.
- I can never get to things quickly enough.
- I sit down at my computer and end up doing something different than I planned.
- I am eating lunch at my desk, mired in my virtual inbox.
- I make calls while driving, and even send the occasional text, even though I know I shouldn’t.
If you checked off three or more, you’ve got the disease. 8 or more and we need to rush you to an unplugged vacation. All of the above and you need a sabbatical!Details
I’ve long advocated for incorporating accountability into nonprofit job descriptions if you hope to get, and measure, results. Without accountability, tasks have a serious likelihood of slipping to the back burner; then off the stove entirely.
Procrastination is just a human trait.
We tell ourselves we’ll clean out the garage this weekend. But no one makes us do it. So the weekend comes and goes without anything happening.
We make a new year’s resolution to exercise more. We even join a gym. We attend a couple of times, but no one is tracking our progress on the elliptical machine. We fall back into our previous habits and, before we know it, we’ve stopped going.
We plan to get out of the office and visit a donor at least three times a week, but no one really pays attention to our schedule – after all, we’re grown-up professionals! – and it’s easy to get distracted by emails, meetings, and a host of other tasks.
I could go on with a zillion examples. You probably can too. Why? Because human beings are wired this way. We get distracted. We procrastinate. We give in to habits that may not serve us well. And we’ve been doing it for centuries. It even has a Greek name: Akrasia.Details
A recent article on Beth’s (Kanter) Blog by Miriam Brosseau and Stephanie Corleto was so well-written I was inspired to share some of it with you. I 100% agree with everything it says – and strongly believe you absolutely must do what the article suggests.
Bust down your siloes!
Specifically, turn those puppies on their sides so they form a pipeline, and let the free flow of ideas between programs, marketing and fundraising begin.
Can you picture this?
Imagine your program staff is hoarding all the inspiring stories of impact, and failing to share them with your development team. That’s a silo that needs to be toppled. Because…Details
We are the do-gooders, and the philanthropy facilitators, and there’s never been a more urgent time to do good and facilitate philanthropy (aka “love of humankind”).
The separation of children from their parents is breaking everyone’s hearts – on both sides. This is simply wrong, wrong, wrong. And these children, who have done nothing wrong, will be permanently scarred.
Yesterday’s article from Vu Le of Nonprofit AF, Actions we can take to end the inhumane policy of separating immigrant kids and families, really struck a chord with me. I can’t say it better, so I’m encouraging you to read the article in its entirety. It’s not about politics. It’s about right and wrong. Humanity and cruelty.Details
I’m a HUGE proponent of blogging for nonprofits.
Blogs are media. They’re also social. They aren’t rocket science.
You can build a great blog. But why would you want to? Aha! That’s the question too many nonprofits fail to ask. So, today we’re going to ask and answer this important 21st century question.
If you’re not currently rocking a blog — and making it central to your content marketing strategy — I hope you’ll reconsider.
Which is why I recently hosted Jay Wilkinson of Firespring for a wonderful webinar on the power of blogging and thought leadership for nonprofits. Among his key take-aways were these:
Why You Must Become a Thought Leader
It’s how you get the word out about what you are experienced in. This is important so people think of you in this regard. Depending on your mission, when the topic of local theater comes up… or cancer research… or feeding the homeless… or equine therapy… or fighting human trafficking… you want folks to immediately think of you. For this to happen, you must truly commit to becoming a thought leader in your particular area.
- Commit to create and post content that adds value to the life of the reader.
- Be comfortable being the established expert.
- Inspire to take action.
Why You Should Blog
A blog is akin to a super-charged, dynamic website that will bring you many more visitors – and a lot more engagement — than your website does now. Did you know 70% of visitors to the average website never visit again? Done well, a blog drives traffic to you naturally… brings folks back for more… and even gets folks to share stuff you post on your blog with their own networks. It’s a hugely powerful tool for finding and engaging with people – your donors and potential supporters – and I’m not the only one who thinks so. The primary reasons to blog are:
- To educate and connect
- To establish yourself as an authority
- To get your messaging in front of more people
- To get more web traffic – Organizations that blog have 97% more inbound links, and that’s how you get found via search engine optimization (SEO)
To these reasons I would add: To generate more philanthropic support. That’s the bottom line. It’s why you’re building awareness and driving traffic to your website, right? So… let’s dive into how to make your blog the best tool in your integrated marketing and fundraising toolbox!Details
I wish I had a dime for every time a nonprofit board or staff member told me “We’re the best kept secret in town; if people knew what we do, they’d give to support us.”
If I had all those dimes, I could make a nice contribution to your cause. That is, if…
- You endeavored to learn a little bit about me,
- You engaged me personally,
- Then you asked me.
You see, merely “building awareness” will not ipso facto raise more money for your cause.
Just because I care about something, and somehow learn you are involved in doing something about that thing, doesn’t mean I’m going to support you financially.
Why should I? There are a lot of good causes out there, and making a decision to invest in you is something I need to act on.
I’m busy. I’m overloaded with information. And inertia is just too powerful a force.Details