Sep212020
Collage of nopnprofit heart logos

Survival of the Most Loving – and Loved (aka, Why do so many charities have ♥♥♥ in their logos?)

Collage of nopnprofit heart logosWhy do people – with plenty of worries and expenses — give hard-earned money that could otherwise be spent on their own families, taxes and bills to complete strangers via philanthropy?

It’s not a rational thing to do.

This is a question that puzzled Charles Darwin.

While known for the theory of “survival of the fittest” (which actually was coined by the philospher, Herber Spencer), Darwin posited the notion of “survival of the kindest,” finding sympathy to be the strongest human instinct. You see, survival doesn’t necessarily mean the strongest or most aggressive. It depends, as much if not more, on cooperation and empathy.

Which would mean people give to be helpful because they’re biologically wired that way.

It simply pays off to come from the heart and be generous.

Humans are wired to be selfless.

Recent research in psychology agrees with Darwin,

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Leave a commentDonor Retention
Sep182020
Tall trees, Muir Woods, California

When Great Trees Fall

Tall trees, Muir Woods, CaliforniaWhen great trees fall,
rocks on distant hills shudder,
lions hunker down
in tall grasses,
and even elephants
lumber after safety.

When great trees fall
in forests,
small things recoil into silence,
their senses
eroded beyond fear.

When great souls die,
the air around us becomes
light, rare, sterile.
We breathe, briefly.
Our eyes, briefly,
see with
a hurtful clarity.
Our memory, suddenly sharpened,
examines,
gnaws on kind words
unsaid,
promised walks
never taken.

Great souls die and
our reality, bound to
them, takes leave of us.
Our souls,
dependent upon their
nurture,
now shrink, wizened.
Our minds, formed
and informed by their
radiance,
fall away.
We are not so much maddened
as reduced to the unutterable ignorance
of
dark, cold
caves.

And when great souls die,
after a period peace blooms,
slowly and always
irregularly. Spaces fill
with a kind of
soothing electric vibration.
Our senses, restored, never
to be the same, whisper to us.
They existed. They existed.
We can be. Be and be
better. For they existed.

― Maya Angelou

Fervent. Fearless. Focused.

JUSTICE.

RBG.

“We can be. Be and be better.”

May her legacy live on.

My photo, Muir Woods ancient redwoods, California, July 2020

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12 CommentsCulture & Values
Sep172020
"Doing the right thing isn't always easy" storefront art

How Humanity and Trust Supercharge Nonprofit Fundraising

"Doing the right thing isn't always easy" storefront artEveryone is saying it.

Just about daily.

“These aren’t ordinary times.”

We’re living in the face of a firehose of breaking news, and most of it is pretty difficult to digest. Let alone know how to face, handle and get through it with safety and sanity intact.

We can either retreat, live in limbo or figure out a way to navigate through this reality and find opportunities to do our work in new and better ways.

It’s a difficult assignment, because it’s not easy to know where to begin.

We want to come from a donor-centered and community-centered place, but… what exactly might that be in this extraordinary time?

“We’re not only longing for the normal that was – we’re grieving losses yet unaddressed and ignoring some of the most obvious. I know for sure: if we don’t find a way to consciously engage with our losses, when this pandemic is finally over, the soul of our country will still be locked down”

– Oprah Winfrey

I’ve been thinking a lot about what the world most needs right now.

I think it’s humanity and trust.

Usually we have to guess at what will feel relevant to our supporters. Today, we pretty much know. Because we hear it all the time. On the news. On social media. When we zoom with colleagues. When we talk to our friends. When we’re sheltering in place with our family.

  • People want to know who they can trust!
  • People want their fellow humans to act the part!
  • People want to consciously engage — with humans they can trust — in a meaningful manner.

‘Philanthropy’ means ‘love of humanity’. Yet today it sometimes seems all we’re hearing and seeing is hatred of humanity. Us and them. Insiders and outsiders. Democrats and Republicans. Left and right. Young and old. Good and evil. I could go on…

There’s a better way.

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Leave a commentAnnual Giving
Sep102020
Message painted on stairs - We are in this together

Nonprofit Social Media in Time of Coronavirus – and Any Other Time

Message painted on stairs - We are in this togetherThis is one place you don’t have to social distance.

In fact, this is perhaps the most opportune time ever to do exactly the opposite.

But, not to worry.

Getting up close and personal… getting connected to your supporters and potential supporters in an authentic way… this is among the safest things you can do to give people warm, virtual hugs. At a time when folks are missing human contact the most.

And guess what?

It will make people feel good!

And when you make people feel good, they’ll associate that good feeling with you.

This sets the stage for them to be receptive to your call to action when you’re ready to make it.

Social Media is Not a Stand-Alone Strategy.

Yet it can significantly increase the depth and breadth of your marketing reach.

You might think of social media as the new nonprofit advertising.

Per fundraising expert Tina Cincotti, donors are more likely to give, and stick with you, if you connect to them through multiple points of contact. In fact, they give at least 20% more than those connected through only one channel.

You don’t have to be everywhere, do everything, all the time.

When you think this way, you’ll never start.

Begin at the beginning.

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1 CommentOnline Fundraising
Sep82020

Remember Who We Are: Philanthropy Facilitators Pre 11-2020 USA Election

Your Vote MattersPhilanthropy comes from the Greek and means love (philos) of humankind (anthropos).

  • Nonprofits are here to be kind.
  • To repair the world.
  • To make our communities better, more just, more beautiful and more caring places.

This is not easy work.

  • Love is not always readily accepted or given.
  • Inspiring generosity takes time, talent and patience.
  • You will sometimes try and fail.
  • You will sometimes get beaten down

But you know you must keep trying. Because that’s the job of philanthropy facilitators.

Let me add to the definition of “philanthropy.” Robert Payton (the nation’s first full-time Professor of Philanthropic Studies and one of the founders of the Center on Philanthropy at Indiana University) defined it as: “Voluntary action for the public good.” I’ve always loved this definition, because every word is impactful. It’s voluntary (no one is being coerced). It’s action (something is actually being done, whether it’s service or an investment of money) and it’s all directed “for the public good.”

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2 CommentsCulture & Values
Sep32020
Street intersection signs

At the Intersection of Major and Planned Giving: Moving to Asset-Based Philanthropy

Most organizations, large or small, public or private, local or national, arrive at the intersection where major gifts and planned gifts cross, come into question, or even merge. Which road should they take? Should the major gift officer learn planned giving? Should the planned giving officer become a major gift officer? What business mo will…

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Leave a commentMajor & Legacy Gifts
Aug312020
Color-Emotion-Guide-300x189.jpg

Hue Are You? What Color Can Mean for Your Nonprofit Marketing Strategy

Color Emotion Guide Infographic

What emotions align with your nonprofit mission and brand identity?

I adore color.  I’m definitely not someone who wears only black!

My personal ‘brand’ is multi-hued. You can see it at the top of my website. You can see it on my person.

What do the colors you ‘wear’ say about your brand?

I thought it would be interesting to think about how you use color in your donor communications, and happened on several great infographics, including The Psychology of Color in Design and Color Psychology and Marketing. They offer a terrific overview of the meaning of colors in the western hemisphere.

What you’ll learn is eye opening.

Color is a powerful form of nonverbal communication. There should be more to selecting color than just a whim. 

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Leave a commentContent Marketing
Aug242020
Gifts of many colors

Top Nonprofit Marketing Tip: If You Want Gifts, You Must Give Them

Gifts of many colorsI often say “If you want gifts, you must give them.”

I’ve written about this multiple times, suggesting little gifts of useful or inspirational content – things that cost you virtually nothing – you can ‘gift’ to your constituents.

  • Often it’s information you use in your daily work, and it’s just a matter of sharing your expertise and recommendations with your larger community.
  • Other times it’s inspirational stories to uplift spirits.
  • Or you can share a news article if you don’t have the expertise you wish to share in-house. It’s okay to outsource from another publication.  Just make sure to give credit where credit is due.

Think from the perspective of your donors and volunteers.

What information do you have they might find helpful, thought-provoking, inspiring or fun?

Rather than guess, why not ask?

1. You can survey your constituents directly using a simple format like Survey Monkey, or

2. You can ask your staff who work with your clients and/or supporters on a regular basis. For example:

  • Ask your reception person what some of the most frequently asked questions are when folks call your organization.
  • Ask your webmaster or marketing person what website pages are most frequently visited.
  • Ask your marketing staff what e-newsletter or blog articles are most frequently opened.
  • Ask your volunteer coordinator what most inspires and keeps your volunteers engaged.
  • Ask your program staff what their clients and client families most need from them.

Here are some content ideas from different sectors — especially for the times we’re in:

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Leave a commentContent Marketing
Aug202020
Skyrocketing

10 Strategies to Skyrocket Major Gift Fundraising

Skyrocketing“Begin at the beginning and go on till you come to the end; then stop.” So wrote Lewis Carroll in Alice in Wonderland.

It’s the same with major donor fundraising, except you don’t ever really stop.  You just start up again. You do follow a prescribed path, however.  And here’s what it looks like:

  1. Before
  2. Ground Floor
  3. Explore
  4. Back Door
  5. Adore
  6. Mentor
  7. Ask For
  8. Implore
  9. Rapport
  10. Report

If you do this correctly, it becomes a transformational process for the donor. They want to stay connected and engaged and invested.  Which is why you don’t stop.  You follow up with “Some More.”

But first…

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1 CommentMajor & Legacy Gifts
Aug172020
Generosity - hands shaking

Do You Have a Written Strategy for Donor Advised Fund Philanthropy?

If not, you’re likely leaving money on the table. A lot of it. 2020 fundraising is not like 2010 fundraising. Why? There’s a huge new source of potential contributions remaining largely untapped. Today, your fundraising strategy should add a new target donor constituency to your mix: Individuals Foundations Business Government Donor advised funds Do you…

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2 CommentsAnnual Giving