Time to Reframe How You Do Nonprofit Fundraising

Things not looking as you remembered them?
Reframing how you’ve done fundraising in the past is not optional.

It’s time for a change.

You must do it, because fundraising and nonprofit marketing have changed a LOT over the past ten years. Actually, over the past two years. There is absolutely no denying this at this point. You need to adapt. Or suffer the consequences.

If you’re still doing the same exact things you did ten, five, or even two years ago, it’s time to rethink. If you have leaders who doubt there’s a need for change, simply explain the reasons as I’ve outlined below:

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Key Strategies to Give Meaningful Nonprofit Work Feedback

Awesome/Less Awesome Sandwich BoardConfession: This is something I struggled with in my 30 years as a manager.

I wanted to reward folks, but I tended to focus too much on things like money (which the organization often didn’t have enough of) — and too little on gratitude, praise and recognition. We all want validation and approval. And not just once a year.

Alas, positive reinforcement didn’t come to me as naturally as pointing out weaknesses. I had both a boss (and a mother) who role modelled this for me.

Sigh…

This same critical boss also told me, whenever I wanted to give someone a raise, money didn’t motivate people.  All sorts of other things mattered more, including work environment.

At the time, I didn’t really believe this. I was constantly advocating for well-deserved raises because I thought it was the best gift I had to offer. And, by golly, it seemed like the right and fair thing to do! She told me resources were limited, and the satisfaction from a raise is fleeting, compared with things like greater authority, autonomy, praise and recognition.

You know what? She was right. Not about leaning into criticism, but about what is most meaningful to employees in a workplace.

What Matters Most?

I found, as much as the people who worked for me enjoyed a good raise, they complained a lot more about lack of advancement opportunity, responsibility without authority, a top-down infrastructure, lack of job fit, unrealistically high expectations, shortage of support and an overall stressful work environment.

If money is really bad, of course, it will get in the way.  However, it’s worth noting money is only fourth among the top five reasons people cite for leaving a job. In fact, the preponderance of research into the value of money as a motivator notes it is a motivator only up to a certain point; once folks reach that level, more money has a negligible impact on their satisfaction.

[Background: I was fortunate during my career not to work at places where folks were expected to buy into the “starvation cycle” mentality and live below minimum wage. Where I worked, people generally were fairly and well-compensated. Sure, they’d likely tell you they wanted more money.  But this was not the reason they left.]

“In a nutshell: money does not buy engagement.”

Tomas Chamorro-Premuzic, author, Why Do So Many Incompetent Men Become Leaders? (and How to Fix It)

Employee engagement is a product of overall work environment (culture) and specific management support (feedback, praise and recognition).

Begin with an Engaging Work Environment

A huge part of what employees will describe as “work environment” has to do with meaningful engagement, or lack thereof. And there are two ways to promote this engagement:

  1. Develop a broad, organizational culture of philanthropy [See here, here, here and here.]
  2. Develop a feedback system incorporating authentic praise, recognition and a focus on strengths, not weaknesses.

I talk a lot about the former. Today I’d like to hone in on the latter.

(1) Because… for engagement to stick, the two types must go hand-in-hand.

In fact, research reveals

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Is Your Finger on the Nonprofit Appeal Trigger?

Finger pointingWhatever side of the political spectrum you’re on, the photos below are triggering.

https://www.theguardian.com/artanddesign/gallery/2026/jul/10/the-week-around-the-world-in-20-pictures

Note: I can’t show you the photos because they’re copyrighted, but if you click on the link you’ll likely recognize at least some of them.

Why am I sharing photos I can’t even show you?

I want to make an important point.

One I feel too few nonprofits give much thought to.

Could you be among them?

If so, I don’t fault you. No one teaches us these things.

Most of us didn’t go to journalism school.

But, let’s face it, journalists really do know how to grab attention!

You want to grab attention with this year’s fundraising appeal, right?

Okay then.

I’m going to share a simple tip that will boost your fundraising returns this year by leaps and bounds.

Again, it’s super simple.

But you’ve got to start now. Or maybe even yesterday.

Are you ready?

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Stop Hosting Charity Gala Spectacles: Create Events Where Everyone Belongs

Walk into almost any traditional charity gala and you’ll immediately notice the hierarchy. There’s the VIP reception behind closed doors. The head table at the front of the room. Reserved seating. Long speeches filled with organizational jargon and insider references. Before the evening has really begun, first-time guests have already received a subtle message: “You’re…

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Boost Gift-Giving with These 5 Donation Page Improvements

Soliciting donations from your supporters is hard work. It requires identifying prospects, building relationships, and ultimately asking them to contribute to your organization. Luckily, your donation page can do some of the heavy lifting for you! When optimized for the donor experience, your donation page can help potential new supporters form a positive first impression…

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Bottom Line: Philanthropy Culture Improves Fundraising

Sign posted in window

Is a culture of philanthropy just something that’s ‘nice’ to have? Does it simply make people feel good? Or might it actually affect your bottom line – making it ‘necessary?’

Do you wear your values as a sign, or live them?

“Philanthropic culture is a key driver of fundraising performance.”

Adrian Sargent, Institute for Sustainable Philanthropy

I know I’ve worked with organizations who looked at the notion of developing a philanthropy culture a bit like doing staff morale building or sensitivity training. It certainly sounds good, and who can argue with reports from pioneering organizations like the Walter and Evelyn Haas Jr. Fund (see Underdeveloped, Beyond Fundraising: What Does it Mean to Build a Culture of Philanthropy, and Fundraising Bright Spots) and Sea Change Strategies (see Inside-Out Fundraising) that embracing a culture of philanthropy (COP) will bring all sorts of benefits, including recruitment and retention of talent, stronger development plans and infrastructure, a better understanding of the board role in fundraising and a shared understanding of the importance of fundraising across functional siloes.

“As a sector, we need to elevate the importance of fund development as a leadership issue, invest in a stronger talent pool, and strengthen the ability of nonprofits to develop the systems that enable fundraising success.”

Jeanne Bell, CEO of CompassPoint, co-author of Underdeveloped

“Generally, a culture of philanthropy is one in which everyone—board, staff and CEO—has a part to play in raising resources for the organization. It’s about relationships, not just money. It’s as much about keeping donors as acquiring new ones and seeing them as having more than just money to bring to the table. And it’s a culture in which fund development is a valued and mission aligned component of everything the organization does.”

Cynthia Gibson, author, Beyond Fundraising

“Without tackling internal issues head-on, we believe the prospects for major fundraising progress are limited. In most organizations, fundraising is limited more by organizational culture and structure than by lack of strategic or tactical know-how.”

Alia McKee and Mark Rovner, Founders, Sea Change Strategies

Despite the impressive research that’s been done showing the value of a philanthropic culture, too many nonprofits have simply assumed they had one by virtue of merely existing within the social benefit sector.

Or they’ve just been so wrapped up in the process of implementing — delivering services, generating revenue, and adapting to changing ciirrcumstances — they’ve just never moved developing a philanthropic culture from the back burner to the front.

It’s Time for a Change

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