Time to Reframe How You Do Nonprofit Fundraising

Or else.

Reframing how you’ve done fundraising in the past is not optional.

It’s time for a change.

You must do it, because fundraising and nonprofit marketing have changed a LOT over the past ten years.  There is absolutely no denying this at this point. You need to adapt. Or suffer the consequences.

If you’re still doing the same exact things you did ten years ago, or even five years ago, it’s time to rethink. If you have leaders who doubt there’s a need for change, simply explain the reasons as I’ve outlined below:

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Strategies to Leverage Donor Advised Fund Philanthropy

The use of Donor Advised Funds (DAFs) as a means for individuals to make philanthropic gifts continues to rise. So much so, in fact, I felt it imperative to help you understand how they work and how they may be of benefit to your charity.

Why?

  1. You don’t want to leave money on the table.
  2. You want to best serve your donors.

Today we’re going to take a look at:

  • What a DAF is/is not
  • Who DAF donors are/common characteristics
  • How you can best serve DAF donors
  • What you can do to leverage DAF philanthropy

Let’s begin at the beginning.

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9 Strategies to Make Your Nonprofit Fundraising Appeal Relatable

9 relatable reasonsThe inimitable Seth Godin recently posted some wisdom I want to share, because it applies directly to how you must ‘sell’ your nonprofit if you hope to inspire folks to join with you to solve the problems you address.

As is always the case with Godin, it is succinct. It’s also both common-sense and deeply insightful — critically so — when you take a moment to dig in a little. It relates to one of the most critical elements of any fundraising appeal:

The problem.

You see, folks won’t give to you simply because you exist.  Or because you’re nonprofit. Or because you’re ‘do-gooders.’

They won’t even give to you because you claim you’re addressing important issues or resolving a significant problem.

It takes more than that to capture people’s imaginations and inspire philanthropy.

The problem has to be vital, and the solving of it relevant, to them.

There are at least nine different ways in which a problem will capture a donor’s attention.

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2 Smart Strategies to Build Donor Relationships on LinkedIn

In How to Use LinkedIn to Give Donors a Reason to Connect with You we looked at ways to make folks want to learn more about you. Today we’re going to look at how you can bond with folks and make them receptive to becoming more involved and invested with your cause.

What I like about these strategies is they’re relatively easy and won’t consume a lot of your time. And the payoff should be big.

LinkedIn is a veritable treasure trove of opportunity that goes largely overlooked by most nonprofits. And that’s a shame!  In addition to being super useful for finding new prospects, researching existing donors and building your brand identity, thought leadership and credibility, it’s a virtual way to build relationships with folks when you can’t get up close and personal.

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How to Use LinkedIn to Give Donors a Reason to Connect with You

Are you Linking In?

If not, it’s time to take a new look at this social platform to appreciate it for the beneficial research and relationship-building strategy it can be for you.

I find it to be a highly under-utilized tool when it comes to building your nonprofit brand, establishing authority and credibility, researching and recruiting new volunteers, donors and employees, and building stronger relationships with your current constituents.

Today we’re going to talk about how to use LinkedIn to uncover new donor prospects and build donor relationships.

Not too much. Just four no-nonsense strategies. We’ll look at two more in my next article.

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Boost Gift-Giving with These 5 Donation Page Improvements

Asking for donations from your supporters is hard work. While face-to-face asks tend to have the highest success rate, it’s often a struggle to meet fundraising goals with face-to-face asks alone.

Since this is the case, many nonprofits have developed an online system so supporters can donate remotely. Plenty of organizations do great work in the design and optimization of their website so that donations can be made easily and quickly.

However, despite your nonprofit having a sleek donation page, you can probably make lots of improvements to your form that will streamline the process and improve your organization’s efficiency when asking for gifts online.

Even small organizations with low overhead costs can:

  1. Improve your donors’ experiences.
  2. Customize your giving experience.
  3. Empower your mobile donors.
  4. Leverage peer-to-peer fundraising.
  5. Encourage donors to create accounts.

These five improvements can do wonders in maximizing both the number and size of gifts that your organization receives.

Let’s get started making your donation page the best it can be.

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Philanthropy, Not Fundraising: I Have a Dream 2019

Dr. Martin Luther King, Jr. spoke of standing up for what’s right, even when it isn’t convenient. There is so much happening in the world around us today, and at such an unprecedented, rapid pace, it’s sometimes challenging to make sense of it all.  And, in particular, our place in it all. How will we face the world of 2019 and beyond? What challenges will we take on, and how? What can we do as individuals, as groups, as organizations, and as a community to adapt, stay positive and make a beneficial impact on the world within and around us — ourselves, our families, our friends, our neighbors and strangers. What can we do, especially, to protect and defend and care for the most vulnerable among us? What can we do that is not just transactional, but transformational?

“The time is always right to do what is right.” ~ Martin Luther King Jr.

I have a dream for 2019 – and beyond. I have a dream this is the year your organization will move beyond defining yourself by what you’re not (nonprofit) and will begin to define yourself by what you are (social benefit). I have a dream this is the year your people will move from an attitude of taking and hitting people up (aka “fundraising”) to a mindset of giving and lifting people up (aka “philanthropy”). I have a dream this is the year your staff and volunteers will move from enacting transactions to enabling transformation.

I have a dream you will push yourself and your organization this year. You will take the bull by the horns, adapt to the digital revolution and open yourself to the possibilities change brings. You will give up on the static donor pyramid, ladder and funnel theory of engagement and put your donor at the center of a new, active engagement model that reflects the myriad ways people connect with organizations and causes today. You will find donors where they are.

I have a dream you will learn who your best influencers and advocates are and you will embrace them.  You will recognize you are no longer your best messenger. You will understand many forces beyond you influence your donor’s decision to invest with you, and you will expand your thinking and operations from a one-dimensional to a multi-dimensional model.  You will allow your constituents to engage with you at multiple points of entry, and to move freely between these points during the life cycle of their engagement.

I have a dream you will think big, because thinking small will not get you where you need to go. 

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Be Up Close and Personal with Major Donor Prospects

I couldn’t possibly write this any better than the inimitable Jerry Panas (as told to his partner of many years, Jerry Linzy), so I’m not even going to try.  Please read the entire, brief and to-the-point article: listening with your whole body.

It covers five important ‘rules’ to guide you in all human interactions.  Don’t forget them when it comes to meetings with major donor prospects:

  1. Face people directly.
  2. Maintain positive eye contact.
  3. Use open gestures.
  4. Use your head.
  5. Activate your smile power.

Now, let me add a few things from my experience, plus some actionable tips.

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