Crystal Ball Time: 5 Top 2012 Nonprofit Marketing Trends

We’re seeing a lot of predictions for how fundraising and nonprofit marketing will play out in 2012.  They’re all interesting, and merit some consideration and reflection.  Today I’m engrossed by a recently released 2012 Nonprofit Communications Trends Report from Kivi LeRoux Miller. It’s worth downloading a copy, but here are some highlights with a few…

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Out with the Old, In with the New: Avoiding Common Strategy Mistakes in 2012

It’s interesting how these Five Common Strategy Mistakes shared by the Harvard Business Review blog are as applicable to nonprofit as for profit businesses (albeit with slightly different twists). Many thanks to Joan Magretta , author of Understanding Michael Porter: The Essential Guide to Competition and Strategy, for alerting us to these common traps into…

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Why are You Cutting Down Trees and Asking Me to Pay For It? 5 Cardinal Sins for Fundraising Renewal Appeals (aka, making a poor 2nd impression)

My last post was about the importance of making a good first impression with potential donors.  If you want to keep these folks, it’s equally important to make a good second impression.  Sadly, someone who should know better recently blew it with me.  And I hesitate to call them out, because as a nonprofit professional…

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