Why Your Nonprofit Communications are a Waste of Time: 10 Easy Fixes

I know you’re strapped for time. But that’s no excuse for slapping your communications together with the sole purpose of “getting them out there.” Why bother? Checking this task off your list (and maybe reporting to your boss and/or board that you did so) may make you feel a bit better. But it won’t help your readers (and potential supporters) feel good.

If you want to get gifts you must give them. Consider your communications a gift to your supporters. Don’t give something generic. Give something your recipient will appreciate.  Ask yourself…

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Why Your Nonprofit Fundraising and Marketing is Outdated

 

Philanthropy, Not Fundraising

For too many nonprofits something isn’t working. Change is happening at a rapid pace while people try to employ yesterday’s ‘best practices,’ seeming to work harder and harder to make do with less — while needing to serve more.

Before the digital revolution, an information imbalance existed.  This facilitated a one-way ‘push’ model of marketing/fundraising. We could define our own brand and sell it.  Guess what? 

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Clairity Click-it: Build Relationships; Online Content; Social Media

This week is all about building relationships using online media – with tips from some of my favorite nonprofit and for profit fundraising, marketing and social media gurus.

With donor retention rates hovering around 30 – 40% — yes, that means you’re LOSING 7 out of 10 new donors and 6 out of 10 repeat donors – it’s more important than ever to use every tool at your disposal to truly engage with your constituents.  The majority of them are online, either a lot or a little.  So read these articles and put your best foot forward!

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What Nonprofits Can Learn About Donor Retention from David Letterman

If you’re not using social media to get and retain more donors, be afraid. Be very afraid.

Social media has ceased to be a nice little “toy.”  An “add on thing.”  It’s the thing. If you’re not hanging out where the majority of your constituents are getting their information, you may as well fold up your tent and go home.  David Letterman didn’t “do social media.”    ( See “Do you use the Twitter device?” ).  He’s going home.

Letterman  may be ready to go off into the sunset. But you shouldn’t be. You can learn new tricks!

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