More trends and food for thought as you plan where to focus limited resources in 2014. This is your year to really think about why, what, how, when and where you’re reaching out to and engaging with potential constituents. I want you to work smart this year. You’ll get more done, and feel a lot less stressed. To your success!Details
Adopt an integrated inbound marketing and fundraising strategy.
If you don’t know what that means, you’re in trouble. Read on.
If you do know, are you really doing it?
It’s time to stop pussy footing around this.
(1) Nonprofit marketing and fundraising have changed more in the past five years than the preceding 50. I’m not kidding! The digital revolution ended business as usual.
(2) Fundraising and marketing must be seamlessly integrated. They cannot be separate silos any longer.
Have you caught up with reality?Details
Here are some great 2014 To-Do’s to set you up for success in the coming year. Some is keying into trends so you’re not left behind. Some is honing your tried-and-true strategies to build a sustainable nonprofit. This is the year to get thoughtful – and smart. No more status quo, resting on laurels or just going through the motions.Details
My first year as a nonprofit fundraiser was before social media, cell phones, email, computers and even FAX machines. I had never heard the term “information overload,” and I wasn’t distracted by interruptions every five minutes. Why do I mention this?
Because in today’s fast-paced world we are often so bombarded with bells, whistles and flashing lights that we lose sight of the basics. We lose focus.
Back in the day, I focused.
My number one focus was our board of directors. I knew that before we could get others to give, the board needed to give. Passionately.Details
At least if shouldn’t be so hard. After all, the commercial sector manages to retain 94% of their customers. Then why does the nonprofit sector only manage to retain 41%? Even worse, new nonprofit donor retention is only 19%, down from 27% in 2011. That’s abysmal. What’s going on?
Why are our for-profit brethren beating the pants off of us when it comes to retention?Details
Here are some great posts, plus a bit of personal advice, to set you up for success in the coming year. It’s going to be a busy one, so may as well figure out what you should – and should not – be doing. It will make your life a lot easier and more fulfilling. Let’s get right to it!Details
It’s not about the money. It’s about the mission and the impact. This year-end fundraising blog post from 2013 by a recent nonprofit client of mine, One Justice, absolutely nails why we ask folks for support. It’s about what will happen if we don’t engage in fundraising.
I encourage you to read and consider the full post. For while we may be at the beginning of the calendar year, there’s no reason you can’t use the key elements of this approach year-round. It’s not just about the prose; it’s about the attitude.Details
Have you made your new year’s resolutions and picked at least one thing you’ll do differently or better in 2014? Here are some great posts to set yourself up for success in the coming year.
TOP 5 Clairification articles from 2013: In case you missed any of these, here are the five articles that generated the most interest and readers over the past 12 months. Enjoy!Details
In a year-end frenzy? While putting final touches on everything, consider one last thing to make your supporters – all of them – happy. What can you do? And set yourself up for success next year too. Pick one thing you’ll do differently or better. Why the heck not? To your success!Details
When should you take risks with fundraising? When you’re ready. Here’s what I mean:
You Can’t Riff Without a Guitar. News flash: You’ve got to do the basics before you improvise.
What’s on your playlist for 2014? The rewarding gold standards like prospecting, asking and stewarding? Or riskier new events? Special campaigns? Extra social media? You’re to be congratulated if you’ve got innovative ideas. It shows you haven’t lost your creative spark, and you’ve got gusto and passion for what you do. Bravo! But… wait… hold on a minute…
Before you get lost in the creative process,Details