Social media is a killer engagement tool. And it’s not a fad. If you want to build new and long-term relationships with your constituents – and who doesn’t? –you can’t afford to ignore the biggest tool out there since sliced bread. But… you CAN pick and choose. Recently I’ve discussed , Blogging , , …
Detailshas been likened to the shop window of the 21st century when it comes to brand awareness. Just as consumers increasingly research their purchases on to obtain the best deals, so too do prospective donors increasingly research nonprofits on. So how we manage our social networking presence is of prime importance if we want…
DetailsYesterday’s post offered tips one through five, plus 19 steps you can take to work to your business or organization’s advantage. Today we have five tips, plus 11 additional steps. REMEMBER: Before your take your first step determine why you want to use . As with everything else, to paraphrase Lewis Carroll, if…
DetailsIf you only have a personal profile, and not an organizational profile, you’re missing a boat. It’s not just for individuals any. If you’re not working your personal profile to help you achieve your business objectives, you’re missing another boat. It’s not just for personal networking any. Here’s 30 steps you can take (19 in…
DetailsI was recently asked what I thought of . Is it here to stay? Truthfully, I don’t know. I just started. I do know it’s the fastest growing social medium right now, and it’s easy, it’s popular, it’s visual and it’s pretty powerful. It resonates with the “scrapboing” crowd (i.e., lots of women between the…
DetailsMy working title for this post was “And That was Good/Bad Because… Why?” This month’s *SMIT (Single Most Important Thing I have to tell you): Working smarter requires us to get smarter. How do we do this? One great way is through the After Action Review (AAR), which I learned about through Beth Kanter’s blog. …
Detailscelebrated its 6th birthday on the first day of spring, 2012. A year for must be like a “dog year”, because with over 500 million users, it is already the largest one-to-many open communication platform on the web. That’s BIG business. As has matured, it’s a great time to consider ways to…
DetailsOf all the killer social media engagement tools out there, none beats the blog. As the song from Disney’s Cinderella claims, it’s “the thingmabob that does the job.” If you’re at all in doubt, check your dubiousness at the door. Businesses that write on their blog regularly receive 55% website visitors and have 437% …
DetailsTried and true fundraising strategies are great. Layering on social media can pump them up and make them better. Think of social media as putting your mother’s fundraising on steroids. Don’t we want to be the best? And it not only makes you stronger; it’s completely legal! Innovation takes us to the next level –…
DetailsThose of you who know me know I adore color. I’m definitely not someone who wears only black! I thought it would be interesting to think about how we use color in our donor communications, and happened on this great infographic showing The Psychology of Color in Design. Or take a lo at Color Psychology…
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