Fundraising Don’ts vs. Do’s: Year-End Donor Retention Email
I’m continuing with my occasional “Do’s vs. Don’ts” feature which I began last spring. I promised whenever something arrives in my mailbox that seems a good ‘teaching opportunity,’ I would share it with you. I hope you find this timely example useful for your year-end fundraising ‘clean-up!’
Clean-up? Yes. That’s exactly what I want you to do right now.
Get. Everything. In. Order.
Tie up loose ends so you assure nothing slips through the cracks before the calendar year closes.
Take a look at all your sources of support last year.
Who’s given this year already? Who hasn’t?
This Thursday folks in the United States will celebrate what I consider to be the social benefit sector holiday of the year:
There’s a lot about fundraising folks take for granted. And not in a good way. Because… much of it is untrue!
For fundraisers, December is a marathon of appeals, posts, thank-yous, events, and all the other tasks associated with the busiest month of the fundraising year. For donors, it’s equally chaotic. Family, friends, work, holiday planning, and parties crowd their schedules. Advertisements clog up their email inboxes and news feeds. They receive multiple appeals from multiple nonprofits looking to capitalize on holiday generosity.
Who doesn’t love a holiday?
