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4 Reasons Your Blog Promotion Strategy Sucks, and How to Fix It – S.S.T.S. Series, Part I

We’ve talked CONTENT (C.P.A. Series).   We’ve talked ENGAGEMENT (R.C.A. Series).  Now we’ve got to talk PROMOTION (S.S.T.S Series).

 S.S.T.S.  That’s the four things. You need a super sonic transport system that will enable all your brand messaging – across multiple channels – to emanate from your blog.  Yes. We’ve talked about this before.  Your blog is your content hub.  It’s the essence of you and what you do.  But it’s not something that has meaning separate from the rest of your marketing communications efforts. It won’t get you anywhere if you don’t put the wheels in motion.  And since things are fast, fast, fast these days — let’s get you in motion super sonically!

You must promote your blog. (Tweet this). I’ve just engaged in a lengthy discussion with folks in the “Marketing Professionals” group on Linkedin about what’s more important: content, engagement or promotion.  Content seems to be winning. But I just can’t agree.  Not that I don’t’ think it’s super important.  Who cares about promoting dreck?  But all three must work together.  They’re three legs of a three-legged stool; unstable if any one leg is missing. Without promotion your super-de-duper content just sits there. Dead. In. The. Water. That’s just sad.

4 Ways to Turn Your Nonprofit Blog Into Action – RCA Series Part III

R.C.A. is about getting folks walking; not just talking.  It’s about good content and conversation that leads to your desired action. It refers to Relatable, Part I, Conversational, Part II, and Actionable. You remember this acronym by thinking about an RCA Victrola – that old-fashioned phonograph contraption that helped transport your grandparents and great-grandparents — and fire their imaginations — through the music that inspired them.

You want to transport your constituents with inspiring values and stories in the same way.  The reason you want to transport them?  So their inspiration will lead to engagement — action that helps to further your mission. So, today that’s what we’re going to talk about!  Ready for action?

3 Ways to Build a Nonprofit Blog Worth Sharing – RCA Series Part I

R.C.A.  That’s the three things.  Yup.  When building a blog that’s not only worth reading but also worth sharing, you’ve got to think like an RCA Victrola and record.  A great recording captures our attention.  It transports us.  It carries us away.  It brings us into the music/story in an easy flow.  It gets us tapping our toes and up on our feet dancing. Woo-hoo… it’s a party!

And don’t you just want to share a party?  To get your readers to share your party you’ve got to make sure your blog posts are Relatable (they find common ground with your readers); Conversational (you speak directly to your readers), and Actionable(you achieve your blog post’s purpose).

Once you understand the three principles of R.C.A. you’ll be well on your way towards having a blog your readers will share with their networks. Today, let’s begin with the first principle:  how to put the ‘R’ in R.C.A.