Embrace the centrality of content marketing to your success; then simply tell stories. Stories draw us in. They make us want to be transported. That’s all there is to it. Duh! I don’t see a lot of articles I wish I’d written, but Why content marketing will make your small business sexy is one of…
DetailsGo down the road of ‘good enough’ Do you suffer from ‘term paper syndrome’? Do you mean to revise your website or write a funding proposal, but don’t because you feel you don’t have enough well-researched, referenced content? Do you mean to post to your blog regularly, but don’t because the several half-finished articles…
DetailsWithout music, life would be a mistake. – Nietzsche Today I’m thinking about voices. And how we “give voice” to our feelings and values. And how we “voice our objections” and/or our support. And how, together, we can “make beautiful music.” And how, apart, we feel disconnected. When we’re separated from a d one,…
Details“If you don’t know where you’re going, any road will take you there” – Lewis Carroll When we simply engage in incidental cultivation and stewardship – a meeting here, a party there – the only place we get to is the meeting or the party. Is that our goal? If at the end of the…
DetailsPhilanthropy should not just be about big checks. We live in times of scarcity. How are you mobilizing your community in fresh and different ways? How are you building long-term capacity to sustain your organization? How are you creating stronger, deeper relationships with constituents? 1. Identify where your communities hang out.How? Lo for what groups…
DetailsDespite rumors to the contrary, e is still going strong and shows no signs of weakening. Recent data from the Pew Research Center shows it’s the bedrock of on engagement by those 65+, and many of these folks are your major donors. And there are plenty of younger folks who engage via e as well.…
DetailsGOOD: I recently read an article about ‘accidental marketing’ describing serendipitous moments when we ‘sell’ our product/service without having really planned it. In this case, it was a nonprofit staff member (let’s call him Joe), who went out to pick up some donated furniture. Joe accidentally knocked on the wrong door. In explaining to the…
DetailsI just returned from a two-week vacation in which I unplugged. Guess what? This crazy planet filled with crazy people kept somersaulting all around the sky. It didn’t stop. There’s no way to stop it. And guess what else? I relaxed. I even got a little bit bored. And that was a good thing.…
DetailsHere comes this month’s *SMIT (Single Most Important Thing I have to tell you). Don’t make the mistake of not trying to raise funds on because you keep hearing that the only money being raised there is for disaster relief. First, it’s not true. Second, the exception proves the rule. You may be the exception.…
DetailsI just received this e from meetup.com: “Ten years ago this month, Meetup was born. People thought we were crazy, but 76 million RSVPs later, it turns out we’re all a little crazy.” I’d say we’re not crazy. We just long for community. We want to belong to a tribe . It’s a universal human…
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