Earth Day: What the World Needs Now – 7 Ways to Influence Change
“We want help solving our problems, both significant and commonplace. We want help improving our lives. We want help making sense out of world fraught with uncertainty.” — Jay Bear, Convince and Convert
It’s a day for thinking about the planet, and how to repair our world. There are many different ways. Sometimes it’s just hard to get started. The problems seem so insurmountable… it’s hard to envision making a difference.
Your job, as a nonprofit fundraiser and marketer, is to help folks see how they can influence the outcome. Then, you must help them to do it. Guide them towards being the change they want to see in the world. Persuade them that your cause is a fantastic way to achieve this change. Your cause may be one cause among many picked by your constituents; that’s fine. Your task is simply to (1) engage them to act, and (2) entice them to choose your organization to facilitate that action.
How do you turn thoughts into action that improves lives?
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