In Part 1 we talked about the ‘why’ and ‘how’ of going undercover to stand in our customers’ shoes. In Part 2 we lo at the ‘what’ — the ways we can WOW our prospects by getting creative and discovering ways to set us apart from the competition in our constituents’ minds. As long as…
DetailsWhy is “Undercover Boss” so popular? Could it be because most of us feel like no one is listening to us? No one understands our pains and sorrows? It’s cathartic to see a boss, for a change, put himself in the shoes of his workers and consumers. It’s usually a kick-in-the pants, eye-opening experience. If…
DetailsFor years nonprofits have worked from the “inside out” in terms of prioritizing constituencies to target. It was accepted wisdom that effective fundraising was an “inside out” proposition and that we should work our networks beginning with those with the greatest reasons to give (e.g., board members, clients, family and friends). As resources allowed, we’d then…
DetailsTo raise funds you must first raise friends.The initial step is making folks aware of who you are and what you do. In our daily lives (and in the daily lives of our volunteers) many opportunities arise where we can begin the friend raising process. We have to be prepared to take advantage of these…
DetailsIt can’t all be about ‘push’. We’ve also got to ‘pull.’ Recently I’ve been writing a lot about social media. It’s an important tool for engaging with our supporters. But let’s not forget that what makes technology sing is not the technology; it’s the people behind the technology. Successful technology is about bonds, not bells…
DetailsHere’s what folks most enjoyed reading over the last month (plus one special “extra” tidbit): • S’WOT’s Up? The Future, That’s What: Your Crystal Ball for Business Success — How to identify trends, anticipate change and be open to opportunities that will encourage success. This post generated an unprecedented amount of very productive discussion on…
DetailsHere comes this month’s *SMIT (Single Most Important Thing I have to tell you). After a month of discussing content marketing, and using a blog as the hub of your marcom strategy, this month I’m channeling a wonderful post from Marketing Profs about Six Content Marketing Opportunities You’re Missing. Thank you Daniel Kuperman! Confession: this…
DetailsHard to ignore, isn’t it? I hate personally*. Never liked it. I abhor their privacy policies; the burden is placed on the user and one has to be vigilant about checking changes made to their settings on a regular basis. They know too much about us too. Plus there’s the fact that it’s so…
DetailsIn the beginning… I planned to blog about PHilanthropy, of course (my and handle is @charityclairity, after all), but also about PHasion, PHood and PHun. Well, I’ve fallen down on the job. So, to spice things up and bring a little PH balance to this blog, I’m announcing a new ‘sharing my secrets’…
DetailsFirst decide on the purpose(s) of your blog. Anyone can have one, but without engaging content and calls to action it’s not going to take you where you want to go. And your purposes should be reader-centric. Purposes that don’t count: Everyone else has one. My boss/board member told me to do it. I like…
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