What’s your content management strategy? It’s been said that those who fail to plan, plan to fail. A Blog Editorial Calendar is a simple organizational tool to assure success. Part content strategic plan and part publishing schedule, it’s the foundation of strategic blogging. So let’s take a lo at how to create order from chaos.…
DetailsNow what? Blogs – and social media of all stripes – are not the end goal. They’re a lot of things. Fun… Annoying… Exciting… Time sucking… Sexy… Leveraging… Awareness creating… Teaching… Seducing… and let’s not forget –Bonding! As discussed in Part I and Part II , they can create relationships like nobody’s business if we…
DetailsAre you leading engagement with your tribes? Lots of interesting Q & A during last week’s webinar about blogging our way to increased constituent engagement. Particularly around the relative merits of blogging vs. engaging on and other social media. Our constituents’ agenda is often a quest for meaningful social interaction; a tribal connection. At…
DetailsMothers know what they know and don’t … it’s as though their eyes were half shut to keep freely flowing regardless of insults and ego blows and I hate you and you’re not my boss and no I won’t and yes I will and promises unkept. Mothers know when they can and can’t……
DetailsIn the webinar I hosted earlier this week I was asked: “Why have a blog if we already have ? With limited staff resources and ability to actually spend time writing one of these, can’t I just have discussions on and generate excitement that way?” Well, sure. You can spend your time creating…
DetailsYesterday I had the opportunity to present a webinar about nonprofit blogging. It was a privilege to connect with 163 registrants on, and to take some time as a community to explore why nonprofits should blog, how we can (1) get started; (2) keep it up, and (3) use our blogs as a hub for…
DetailsThe audience will not tune in to watch information. You wouldn’t, I wouldn’t. No one would or will. The audience will only tune in and stay tuned in to watch drama. ~ David Mamet It’s the drama stupid. Mamet has won a Pulitzer and been nominated for an Oscar and a Tony, so he should…
DetailsThe #1 reason people don’t give is because they aren’t asked. The #1 reason people aren’t ready to be asked is because they don’t know enough about you, aren’t engaged enough with you, and just don’t keep you top of mind. A blog can help you change all that. Learn why yesterday’s website is today’s…
DetailsIn Becoming a Futurist Leader, Jill Schumann speaks directly to the reasons I SWOT analyses. They’re all about loing at the present to divine the future. And leaders need their crystal balls to identify trends, anticipate change, and be open to possibilities that will enable them to work effectively and have greater impact. …
DetailsHere’s what folks most enjoyed reading over the last month: •10 Things You Can Do on You Haven’t Considered: Don’t Miss the Boats PART 1 – It all starts with determining your goals; then optimizing your use of the site to assure you attain your objectives. •10 Things You Can Do on You…
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