What makes us think a perfect stranger, who’s never given to our organization before, will choose to do so? It’s highly counter intuitive.
Does your nonprofit have an email newsletter?
I’d rather see you rock a blog, but let’s talk a bit about your newsletter. Since you already have one, you may as well make it better.
Otherwise, what’s the point?
[BTW: If you don’t have an e-newsletter, go read the article above about creating and rocking a blog. Also read this. A blog can serve the purpose of an e-newsletter, and do so in a more donor-centric, user-friendly fashion. IMHO]
Okay. Back to improving your newsletter.
The real point of a newsletter is to stay top of mind with your supporters.
Because you want to keep them, of course!
Just like with any relationship, if the only time someone hears from you is when you want something from them, they’re not likely to stick around.
What Newsletters are ForDetails
A good fundraising strategic plan, like a menu, should be broken into component parts so it’s easy to wrap your brain around.
With a menu, it might be appetizers, meat entrees, seafood entrees, vegetarian entrees, sides and desserts.
With a fundraising plan, it tends to break down into strategies. It might be annual giving, major gifts, legacy gifts, grants, events and so forth.
Before you can get to determining your priority strategies, however, you need to do a mini fundraising audit.
When I begin working with a new nonprofit client, I always ask the same three questions.Details