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Articles – List

Feb222018
passionate person

Nonprofit Management and Productivity: Where Do You Add Value?

Seth Godin’s thought-proving, minimalist posts constantly inspire me. I am in awe at how he manages to convey so much, in so few words, and always get me thinking.  So much so, that I often want to share. A recent post got me considering the way nonprofits structure job descriptions and conduct performance evaluations. It’s not…

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February 22, 20181 CommentStrategy & ManagementBy Claire Axelrad
Feb192018
Dinosaur and Elephant

Fresh Nonprofit Marketing Ideas: What to Do Differently

In Part 1 of this two-article series I walked you through some steps to create a rough draft of a marketing communications plan that will serve you in the current digitally-revolutionized and highly networked world.  Not what you’ve been doing every year for the past decade, but something that will really serve you in today’s…

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February 19, 2018Leave a commentContent MarketingBy Claire Axelrad
Feb132018

Address Key Nonprofit Marketing Challenges Head On

If you’ve been a part of the Clairification community for any time at all, you’ll know my motto is: “If I know it, I want you to know it.”  Life is just too short to keep the good stuff to oneself! Recently I sat in on Mapping Out Your Nonprofit Calendar for 2018 by Julia…

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February 13, 2018Leave a commentContent MarketingBy Claire Axelrad
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Bloomerang
Created by fundraisers for fundraisers, Bloomerang makes it easy for nonprofits of all shapes and sizes to build and manage donor relationships key to long-term success.
-Claire
When Claire speaks, we listen. There are few consultants in the nonprofit sector who so closely align with Bloomerang's focus on donor stewardship and retention. The Clairification School provides too much value to ignore!
 
Merkle RMG
Merkle RMG combines 38 years of direct response processing and fulfillment experience with actionable data insights to improve the donor experience
-Claire
Innovator. Strategist. Teacher. Claire takes a pragmatic approach to advising on all things fundraising and marketing. Clairification School addresses industry issues head on, providing insightful, executable strategies.
 
Veritas Group
Through training and consulting, deliver a joyful, creative, disciplined step-by-step major gift fundraising approach that assures sustainable, transformational funding.
-Claire
Claire knows her stuff from years of experience!  The resources she provides in her Clarification School are invaluable and are tools you can execute immediately to take your fundraising to new levels of success.
NextAfter
What works can be proven! NextAfter takes an experimental, data-driven, analytic approach to digital-first strategies designed to optimize fundraising results.
-Claire
We most appreciate Claire’s heart. She’s driven to equip all fundraisers with tools and ideas they need to grow generosity, assuring the best ideas in fundraising are not held captive to a select few experts and agencies.
 
Firespring
Firespring offers beautiful websites with an integrated marketing, software and fundraising suite—all you need to make life easier for you and your supporters.
-Claire
Claire’s fresh perspective and unwavering approach to instill new ideas, techniques and proven practices are but a few reasons why Clarification School is a tremendous resource.
 
Rally Corp
Rally-enabled conversational text messaging meets supporters where they are to reduce acquisition friction, forge unbreakable relationships and inspire passionate philanthropy.
-Claire
Claire's ability to dig deep for insights and get to the heart of the matter is unmatched. Her front-lines experience makes her our go-to resource for philanthropic training that gets results.
Qgiv
A user-friendly ‘one stop shop’ platform for online fundraising, Qgiv enables event registration, email, social sharing and customized responsive design.
-Claire
Clairification School offers a wealth of information and knowledge; Claire communicates so clearly and simply that even brand-new concepts are easy to grasp and put into practice.
 
Top Nonprofits
Resources galore: webinars, podcasts, blogs, guides, courses and the live & online “Nonprofit Changemakers” events – all designed carefully to support nonprofits. They’ve got you!
-Claire
Clairification School is my absolute go-to resource for practical, thoughtful fundraising ideas and doable strategies. Claire is always engaging. She’s one of my favorite subject matter experts!
 
Eventgroove
Your one stop shop: custom event & fundraising hub, promo tools, ticketing, print integration, virtual check-in, live streaming, seating, plus sales & referral tracking.
-Claire
Claire’s breadth of experience in the nonprofit sector helps connect all the dots. Clarification School offers an invaluable mix of perceptive ideas, relatable advice, and practical action tips – it’s so worth joining!
Thanks to our Clairification School Sponsors!
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