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Articles – List

5 Top Q & A to Succeed with Email Marketing and Fundraising Campaigns

Despite rumors to the contrary, e is still going strong and shows no signs of weakening. Recent data from the Pew Research Center shows it’s the bedrock of on engagement by those 65+, and many of these folks are your major donors. And there are plenty of younger folks who engage via e as well.…

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July 8, 20122 CommentsOnline FundraisingBy Claire Axelrad

Are You an Accidental Marketer? The Good, the Bad and the Ugly

GOOD:  I recently read an article about ‘accidental marketing’ describing serendipitous moments when we ‘sell’ our product/service without having really planned it.  In this case, it was a nonprofit staff member (let’s call him Joe), who went out to pick up some donated furniture.  Joe accidentally knocked on the wrong door.  In explaining to the…

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July 5, 20124 CommentsContent MarketingBy Claire Axelrad

Why Managing Information Overload Requires Boredom: Declare Your Independence Day

  I just returned from a two-week vacation in which I unplugged.  Guess what?  This crazy planet filled with crazy people kept somersaulting all around the sky.  It didn’t stop. There’s no way to stop it. And guess what else? I relaxed.  I even got a little bit bored.  And that was a good thing.…

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July 2, 20122 CommentsStrategy & ManagementBy Claire Axelrad
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Bloomerang
Created by fundraisers for fundraisers, Bloomerang makes it easy for nonprofits of all shapes and sizes to build and manage donor relationships key to long-term success.
-Claire
When Claire speaks, we listen. There are few consultants in the nonprofit sector who so closely align with Bloomerang's focus on donor stewardship and retention. The Clairification School provides too much value to ignore!
 
Merkle RMG
Merkle RMG combines 38 years of direct response processing and fulfillment experience with actionable data insights to improve the donor experience
-Claire
Innovator. Strategist. Teacher. Claire takes a pragmatic approach to advising on all things fundraising and marketing. Clairification School addresses industry issues head on, providing insightful, executable strategies.
 
Veritas Group
Through training and consulting, deliver a joyful, creative, disciplined step-by-step major gift fundraising approach that assures sustainable, transformational funding.
-Claire
Claire knows her stuff from years of experience!  The resources she provides in her Clarification School are invaluable and are tools you can execute immediately to take your fundraising to new levels of success.
NextAfter
What works can be proven! NextAfter takes an experimental, data-driven, analytic approach to digital-first strategies designed to optimize fundraising results.
-Claire
We most appreciate Claire’s heart. She’s driven to equip all fundraisers with tools and ideas they need to grow generosity, assuring the best ideas in fundraising are not held captive to a select few experts and agencies.
 
Firespring
Firespring offers beautiful websites with an integrated marketing, software and fundraising suite—all you need to make life easier for you and your supporters.
-Claire
Claire’s fresh perspective and unwavering approach to instill new ideas, techniques and proven practices are but a few reasons why Clarification School is a tremendous resource.
 
Rally Corp
Rally-enabled conversational text messaging meets supporters where they are to reduce acquisition friction, forge unbreakable relationships and inspire passionate philanthropy.
-Claire
Claire's ability to dig deep for insights and get to the heart of the matter is unmatched. Her front-lines experience makes her our go-to resource for philanthropic training that gets results.
Qgiv
A user-friendly ‘one stop shop’ platform for online fundraising, Qgiv enables event registration, email, social sharing and customized responsive design.
-Claire
Clairification School offers a wealth of information and knowledge; Claire communicates so clearly and simply that even brand-new concepts are easy to grasp and put into practice.
 
Top Nonprofits
Resources galore: webinars, podcasts, blogs, guides, courses and the live & online “Nonprofit Changemakers” events – all designed carefully to support nonprofits. They’ve got you!
-Claire
Clairification School is my absolute go-to resource for practical, thoughtful fundraising ideas and doable strategies. Claire is always engaging. She’s one of my favorite subject matter experts!
 
Eventgroove
Your one stop shop: custom event & fundraising hub, promo tools, ticketing, print integration, virtual check-in, live streaming, seating, plus sales & referral tracking.
-Claire
Claire’s breadth of experience in the nonprofit sector helps connect all the dots. Clarification School offers an invaluable mix of perceptive ideas, relatable advice, and practical action tips – it’s so worth joining!
Thanks to our Clairification School Sponsors!
Clairification - Copyright 2016
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