Articles – List

What Texting Your Kid and Nonprofit Social Media Have in Common

It’s perplexing to still hear folks ask “Do we really need social media?”  Do you need to text and respond to your kid’s texts?  Well… only if you want to be in touch! That question is so 2008.  In 2013 it’s more like “my way or the highway.”

Here’s the problem if you’re a small nonprofit:

You’re resource challenged.  You don’t have enough staff to do everything that needs to be done as it is.  Now you’re supposed to add social media?!  Well, which channels?  You can’t do it all, for goodness sakes. There must be one best channel.  Maybe you can just squeeze that in.

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SMIT for May: Why you Need to Reinvent Yourself

Listen up.

Whatever you did in the past is relevant, but it doesn’t mean it’s exactly what you should be doing today.  Relevant means pertaining to or connected to. Your history is always connected with you in some manner.  But it’s not always germane (central) or apropos (to the point and opportune).

If you say…

That’s not the way we do things.

We tried that; it doesn’t work.

We don’t need research; we know what our audience cares about.

… stop.

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Are You a Troglodyte Fundraiser? 3 Ways to Leave the Cave

In case you don’t know, troglodytes are hermits who live in caves. There are 3 ways I’ve found that folks in the development profession fit this description.  Are you a cave dweller? If so, here’s how to get out more.

1. Get out from behind your desk.
2. Begin to embrace social media.
3. Think outside the cave.  

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