In Part 1 of this two-article series I walked you through some steps to create a rough draft of a marketing communications plan that will serve you in the current digitally-revolutionized and highly networked world. Not what you’ve been doing every year for the past decade, but something that will really serve you in today’s…Details
If you’ve been a part of the Clairification community for any time at all, you’ll know my motto is: “If I know it, I want you to know it.” Life is just too short to keep the good stuff to oneself! Recently I sat in on Mapping Out Your Nonprofit Calendar for 2018 by Julia…Details
In Part 1 we looked at establishing event goals and objectives; then determining if an event was the most efficient and effective way to achieve desired outcomes.
We recognized most events are less about actual monetary return on investment (ROI) than they are about return on engagement (ROE).
In other words, if you’re doing an event purely to raise money there are other more cost-effective fundraising strategies. However, events done right are an excellent awareness-raising, branding and donor cultivation tool. You just have to go into events fully cognizant of what success will look like, both from your organization’s and your donor’s perspectives. Only armed with this understanding can you create events that will be worth your while.
Today we look at ways to make events – once you’ve decided to hold them – fulfill both your and your donors’ dreams.Details