Steven Shattuck of Bloomerang wrote something for Nonprofit Hub called the Ultimate Nonprofit Social Media Scheduling Guide. And I kind of just , , it. Essentially, it suggests just one thing as your absolute key to a successful nonprofit social media strategy. It’s deceptively simple. I say deceptively, because at first blush it los…Details
You probably know my tagline is “Philanthropy, Not Fundraising.” It’s my overarching philosophy, and I welcome you to read about it here. But make no mistake…
I’m still using the word fundraising. In fact, I wrote an article entitled To Sell is Human; To Give, Divine – Why We’re All in Fundraising Now. I understand this may be a bit confusing. In fact, I’ve had some comments to that effect. Some of you hate the word philanthropy; others hate the word fundraising. So, let’s clairify.
If you want to move from a culture of transactions to one of transformation don’t get bogged down worrying about semantics! You say potato; I say potahto… a rose by any other name… It’s the CONCEPT of “philanthropy, not fundraising” I’m hoping you’ll grasp. The point is to come from a place of love; not need. A place that centers on your donor; not you. A place that is deeply relational; not one-sided. A place that focuses on impact and outcome, not money and process.
Let me share a few comments I received and contribute my thoughts:Details
We live in an information overload society. So much competes for folks’ attention that they don’t even open your content, let alone share it.
If your content isn’t getting shared, here’s what you do:
- You figure out a killer way to capture their attention in much less time.
- You don’t butcher your content; you make it super easy to read
- You slay your readers with how valuable your content is to them.
- You give readers a vital incentive to share your content.
- You figure out a way to make it drop-dead easy for readers to share your content.