My guess is that you’re starting to think about your year-end appeal. Good! Because between mid November and December 31st many nonprofits will realize as much as 40% or of their total giving for the calendar year. In fact, there’s research showing that 33% of December giving occurs on December 31st! The holidays are…Details
Are you starting to worry about whether you’ll raise enough money this year to meet your goals?
Are you concerned because last year’s appeal didn’t raise as much as you had hoped?
Are you fresh out of ideas for what to put into an appeal to generate the giving response you need to sustain vital programs?
Fear not! Help is on the way! Just use this 16-point checklist before you send anything to your printer.Details
Julia C. Campbell and I were clearly separated at birth, and I’ve told her as much. Because I tend to agree – in spades – with everything she writes. [Plus, her middle name is Claire, so what further proof is needed?] Her recent article, 6 Ways Nonprofits Are Getting On Fundraising All Wrong, is no…Details