What Works; What Doesn't? Nonprofit Year-End Email Appeals
I’m constantly watching my mailbox and inbox to find great examples of marketing communications that really do their job. Sometimes I find examples that are so horrible I also have to point them out so you’ll avoid making the same mistake. This week I’ve got a great example of a year-end email appeal. It says “GO!” on multiple levels, and I’m going to tell you why it’s so effective.
Yet it includes one mistake. You may not think it’s horrible. And I understand why they did it. But I wish they wouldn’t and wish that all nonprofits would stop doing this.
Ready? Let’s begin.Details