Fundraisers report that money is the number one reason they leave their jobs [See Part I of this two-part series here]. While I do believe too many fundraisers are underpaid relative to their skill sets and performance, I’ve a hunch it’s not the real chief culprit for fundraiser dissatisfaction. What is?Details
What’s love got to do with it? Show me the money. I recently read Chronicle of Philanthropy contributor Holly Hall’s article about the need to Shake Up Development Offices and Curb Turnover. She cites Penelope Burk’s five years of research which have culminated in a new book, Donor-Centered Leadership as well as a much-talked-about study by CompassPoint and the Evelyn and Walter Haas, Jr. Fund that found half of chief development officers plan to leave their jobs in two years or less. And 40% plan to leave fundraising entirely.
What’s going on, and how can you fix it? Is it about money, or something else?Details
Nonprofits wanting gifts should give them. Relationships work that way. Give and get.
This principle of reciprocity applies in spades to social media. Generosity begets generosity.
What you don’t want to do with social media is:
- Use it simply to broadcast stuff about you; you won’t get much in return. Self-centered is the opposite of donor-centered.
- Ask for likes and comments; then ignore them. You won’t build lasting relationships. You’ll get one-time transactions.
- Give folks stuff that’s irrelevant to them. That’s not a gift; don’t expect them to reciprocate.