The Lilly Family School of Philanthropy projects total giving will grow by an estimated 4.1% in 2021. So you can’t use the pandemic as an excuse for raising less money in the year ahead.
Nor should you ever adopt a sky-is-falling stance of “we can’t compete in this environment, so let’s lower expectations and cut back.”
Did your organization cut back on development expenses last year? Did you lay off fundraising and marketing staff? Did you send fewer appeals?
If you did, chances are you didn’t tell, and sell, your case for support.
At least not as effectively as possible.
That’s a sure-fire recipe for raising less money than you could or should.
Here are three evergreen, fundamental fundraising truths: