Most organizations, large or small, public or private, local or national, arrive at the intersection where major gifts and planned gifts cross, come into question, or even merge. Which road should they take? Should the major gift officer learn planned giving? Should the planned giving officer become a major gift officer? What business mo will…Details
What emotions align with your nonprofit mission and brand identity?
I adore color. I’m definitely not someone who wears only black!
My personal ‘brand’ is multi-hued. You can see it at the top of my website. You can see it on my person.
What do the colors you ‘wear’ say about your brand?
I thought it would be interesting to think about how you use color in your donor communications, and happened on several great infographics, including The Psychology of Color in Design and Color Psychology and Marketing. They offer a terrific overview of the meaning of colors in the western hemisphere.
What you’ll learn is eye opening.
Color is a powerful form of nonverbal communication. There should be more to selecting color than just a whim.Details
I often say “If you want gifts, you must give them.”
I’ve written about this multiple times, suggesting little gifts of useful or inspirational content – things that cost you virtually nothing – you can ‘gift’ to your constituents.
- Often it’s information you use in your daily work, and it’s just a matter of sharing your expertise and recommendations with your larger community.
- Other times it’s inspirational stories to uplift spirits.
- Or you can share a news article if you don’t have the expertise you wish to share in-house. It’s okay to outsource from another publication. Just make sure to give credit where credit is due.
Think from the perspective of your donors and volunteers.
What information do you have they might find helpful, thought-provoking, inspiring or fun?
Rather than guess, why not ask?
1. You can survey your constituents directly using a simple format like Survey Monkey, or
2. You can ask your staff who work with your clients and/or supporters on a regular basis. For example:
- Ask your reception person what some of the most frequently asked questions are when folks call your organization.
- Ask your webmaster or marketing person what website pages are most frequently visited.
- Ask your marketing staff what e-newsletter or blog articles are most frequently opened.
- Ask your volunteer coordinator what most inspires and keeps your volunteers engaged.
- Ask your program staff what their clients and client families most need from them.