Here come 15 steps to successful email fundraising.
I’m going to tell you (1) why you should care about this, and (2) what you should do.
Not long ago, I posed the question: Why Aren’t You Doing More Online Fundraising? I hope it caused you to think and ponder a bit.
Now, as you’re no doubt planning ahead for the most giving time of the year, is a good time to turn those thoughts into action. How big a role is email going to play in your year-end fundraising strategy?
If you’re making your email campaign an afterthought, don’t.
Email is a critically important tool — especially at the end of the year when most of the money is raised,
Don’t worry that your donors will be annoyed. If you do it the right way, they won’t be. In fact, they’ll thank you for giving them the opportunity to do something that makes them feel good — and for making it easy for them to do so!.
Let’s begin with the “why”.